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MARKETING PLAN (Car2Go)

MARKETING PLAN (Car2Go). Jintao Shao Hongtao Lou Yi- Chien Chen(Claire) Yawei Wang(Martin). Agenda. Market-Product Analysis Marketing and Product Objectives Marketing Program Budget Evaluation and Control. Market-Product Analysis. Market penetration Market development

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MARKETING PLAN (Car2Go)

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  1. MARKETING PLAN(Car2Go) Jintao Shao Hongtao Lou Yi-Chien Chen(Claire) Yawei Wang(Martin)

  2. Agenda • Market-Product Analysis • Marketing and Product Objectives • Marketing Program • Budget • Evaluation and Control

  3. Market-Product Analysis • Market penetration • Market development • Product development • Diversification

  4. Market penetration • Price Adjustments • Increased Promotion • More Distribution Channel • Target Audience Preference

  5. Market development • Expanding Geographically

  6. Product development • Satisfied Customer Needs • Brand Extension • Technology

  7. Diversification

  8. Marketing and Product Objectives • Objectives • Target Market • Points of Difference • Positioning

  9. Marketing Program • Product strategy • Pricing strategy • Distribution (Place) strategy • Promotional strategy

  10. Product strategy • Product/Service Components • Branding

  11. Pricing strategy • Pricing factors considered • Pricing objective • special adjustments • Quarterly target revenue projections

  12. Distribution (Place) strategy • Marketing Channels • Specific location and rationale

  13. Promotional strategy • IMC objectives • Target Audience • Allocate budget • Promotional Program • Rationale

  14. Budget 1. Year 1 sales projection   2. Operational budget

  15. Budget 3. Promotional Budget

  16. Evaluation and Control • Financial accounting approach • Managerial accounting approach • Car2go memberships • Website: http://jshao1989.wix.com/car2go

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