管 理 學 ( MANAGEMENT )

1. 管 理 學(MANAGEMENT) 交通大學 管理學院 運輸科技與管理學系 任維廉William Jen,2012

2. First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you. Third, leave them to get on with it.—David Ogilvy 管 理 學第一章 管理與組織之基礎簡介

3. What is manager, management, organization? 定義最難！ MBA? EMBA? Master of Business Administration 英文版 textbook？

4. 綱 要 1.1 Why are Managers Important? 1.2 Who are Managers? Where do they Work? 1.3 What Do Managers Do? 1.4 How is the Manager’s Job Changing? 1.5 Why Study Management? • (1.6 How Study Management? )

5. 1.1 WHY ARE MANAGERS IMPORTANT? 1. Organizations need their managerial skills and abilities more than ever in these uncertain, complex, and chaotic times. 2. Managerial skills and abilities are critical in getting things done. 3. The quality of the employee/supervisor relationship is the most important variable in productivity and loyalty.

6. Top Middle First-line Non-managerial 1.2 WHO ARE MANAGERS? 1. 定義 (definition) 2. 層級 (pyramid level) 討論: 1. 分科：產銷人發財（企業功能）   2. CEO(Chief Executive Officer) 3.The Peter Principle

7. 升遷哲學（一）by 好友  廣平兄基層爬升靠努力， 中階突圍憑關係， 高來高去是政治， 下台背影須美麗。

8. The Peter Principle: Why things always go wrong? In a hierarchy, every employee tends to rise to his level of incompetence.

9. Peter’s Corollary In time, every post tends to be occupied by an employee who is incompetent to carry out its duties.

10. 1. 原因：...... always reward good work with promotion to a more senior job, and rarely punish bad work with demotion.2. 有何負面影響？對員工個人，對組織。 3. 解決之道？員工個人，組織。

11. 升遷哲學（二） 參考柳傳志的說法基層爬升：責任感，中階突圍：上進心，層峰考量：企圖心，下台背影仍須美麗。

12. WHO ARE MANAGERS? • 類比： • 明星 or 導演? 千里馬 or 伯樂? • 專精一技之長 or 整合者(通才)? • 將帥無能，累死三軍? • 定義：  1. 針對顧客需要，整合公司資源及人才，（提出新 方向）創造價值的人。 2.Someone who coordinates and oversees the work of other people so that organizational goals can be accomplished.

13. WHERE DO MANAGERS WORK? ORGANIZATION! • An Organization Defined • Adeliberate arrangement ofpeopleto accomplish some specificpurpose (that individuals independently could not accomplish alone). • Common Characteristics of Organizations • Have a distinct purpose (goal), 獨特目的 • Composed of people, 由人組成 • Have a deliberate structure, 精巧結構

14. THE CHANGING ORGANIZATION Traditional organization: *stable, inflexible, *work is defined by job positions, permanent jobs, *individual-oriented, command-oriented, rule- oriented…… Contemporary organization: *dynamic, flexible, *work is defined in terms of tasks to be done, temporary jobs, *team-oriented, involvement-oriented, customer-oriented……

15. 1.3 WHAT DO MANAGERS DO? What is Management? 定義最難！ • 溝通協調：整合團隊，連結資源 • 做人做事，分工合作 • 群策群力，以竟事功 • 更精簡的？  由人視事

16. WHAT IS MANAGEMENT? Definition: • Getting things done through and with people. • coordinating and overseeing the work activities of othersso that their activities are completed efficiently and effectively. * I’m the best! Vs. We are the best!

17. MANAGERIAL CONCERNS • Efficiency 效率 • “Doing things right” • Getting the most output for the least inputs • Effectiveness 效能 • “Doing the right things” • Attaining organizational goals 討論：doing the right things right. －doing a few right things right－ 17

18. FUNCTIONAL APPROACH Henri Fayol, Harold Koontz • Planning • Defining goals, establishing strategies to achieve goals, developing plans to integrate and coordinate activities. • Organizing • Arranging and structuring work to accomplish organizational goals. • Leading • Working with and through people to accomplish goals. • Controlling • Monitoring, comparing, and correcting work.

19. SKILLS NEEDED AT DIFFERENT MANAGEMENT LEVELS: 由技入道

20. 1.4 HOW IS THE MANAGER’S JOB CHANGING? Changing Technology (Digitization) Increased Emphasis on Organizational and Managerial Ethics Increased Competitiveness Increased Security Threats Generation Y employees

21. 1.5WHY STUDY MANAGEMENT? 1. Universality of Management: The reality that management is needed. 2. The reality of work: Employees either manage or are managed. 3. Rewards and challenges of being a manager. 討論： • 為何這麼多人申請Harvard MBA? EDP? • 「非線性」的人生

22. (1.6 How Study Management? )1. Come to class, 2.Read the material, 3. Do your assignment: 10組

23. Do your assignment: INTERNET-BASED EXERCISE 1. To be a manager (p.50): find five Master Managers, e.g. Bill Gates, Warren Buffet,李嘉誠，蔡鴻圖，郭台銘，張忠謀，施振榮，David Ogilvy (奧美廣告) , Charles Schwab (嘉信理財), Richard Branson (維京航空), Louis Gerstner (IBM), Jack Welch (GE)……

24. 回 顧 1. 定義：organization, management 2. 區分：first-line, middle, top manager 3. Management VS. Business functions 4. Technical, Human, Conceptual skills

25. TERMS TO KNOW • technical skills • human skills • conceptual skills • organization • manager • management • efficiency • effectiveness • planning • organizing • leading • controlling