1 / 12

Logos

Logos.

lorrieh
Download Presentation

Logos

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Logos

  2. “A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like.” (Paul Rand, Logo Designer)

  3. A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. • A great logo essentially boils down to two things: great concept and great execution.

  4. Simple. Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being "overdrawn."

  5. Memorable. An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.

  6. Timeless. Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out. — David Airey

  7. Versatile. • An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size.  • Ask yourself, is your logo still effective if it is printed... • In one color? • In reverse color (i.e. light logo on dark background)? • The size of a postage stamp? • As large as a billboard?

  8. Appropriate. • How you "position" the logo should be appropriate for its intended audience. • A logo doesn’t need to say what a company does. Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a computer. Etc. — David Airey

  9. Group work • In groups of 3-4, share your logo collection. • Notice what you are collectively liking and/or disliking. What types of logos are you drawn to? What type of rhetorical work are these logos doing? Do you notice trends in the logos across all group members or are certain group members drawn to certain types of logos? • After sharing, write down individually a few sentences or characteristics of the logos that appeal to you. “After discussing my 15 logos, I realize I am drawn to logos that….[fill in the blank].”

  10. sketching time(step 2 of module 5) • Sketch 5-10 or so possible identity markers on paper using crayons, colored pencils, markers, or pen. These paper prototypes will help you make decisions about colors, shapes, size, and so on. • If you’re feeling stuck, play with the letters in your name and sketch some logo possibilities. You might focus just on your initials, or you might work with your first name, or your full name. • Keep in mind you will need to scan or photograph your sketches, and incorporate those into your final product. note: we will share ideas after X minutes of drawing

  11. Learning to learn illustrator • What do you need to learn in order to make your logo a reality? • How will you search for help or tutorials? What kinds of keywords might you look for? • OVER THE WEEKEND make sure to complete tutorials listed on schedule, and find tutorials that will help you make your logo. • MONDAY will be work time.

More Related