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Analyzing the Home Improvement Market Market Sizing and Forecasting

Analyzing the Home Improvement Market Market Sizing and Forecasting. Mike Sweet Senior Consultant, Business Planning Solutions Michael.sweet@globalinsight.com 781-301-9039. Agenda. Capabilities and Approach Case Studies. We segment the market across a number of different dimensions:

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Analyzing the Home Improvement Market Market Sizing and Forecasting

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  1. Analyzing the Home Improvement Market Market Sizing and Forecasting Mike Sweet Senior Consultant, Business Planning Solutions Michael.sweet@globalinsight.com 781-301-9039

  2. Agenda • Capabilities and Approach • Case Studies

  3. We segment the market across a number of different dimensions: Products and Services End Purchasers DIY, BIY, Contractors and Builders Structure Types New Residential, Residential Remodel, Non-Residential Store Types/Distribution Channels Geographic markets Global, National, Regional, State and County Overview

  4. Premier economic analysis & consulting organization with 3,300 clients, 600 employees and 24 offices worldwide • Most comprehensive coverage of countries, regions and industries available from any single source • Common analytical framework and a consistent set of assumptions applied to diverse capabilities and products • The BEST track record among commercial forecasters. Wall Street Journal, January 2, 2004 • Expertise Serving the Home Improvement Industry • Home Improvement Research Institute (HIRI) • Developing an Outlook for the Home Improvement Market for over 10 years • Global Construction Study • Sizing and Forecasting construction activity by structure type in 55 country markets • U.S. Construction Services • Detailed forecasts and analysis on the U.S. construction market by structure type with state-level detail • Home Improvement Retailers and Manufacturers • Product line forecasts and geographic market potential models

  5. Unique Value Proposition We explain how demographics, income, the macro economy and customer trends influence future demand for your products

  6. Transforming Information into Planning Solutions

  7. Where We Fit Into the Planning Process

  8. Developing Business Planning Solutions – A Proven Process

  9. Agenda • Capabilities and Approach • Case Studies

  10. Case Study #1 – Segmenting a Retailer’s Geographic End Markets Recovering Markets High Growth Markets Atlanta Orange County New York Tampa -St. Petersburg Los Angeles Seattle Average US Service X Detroit Denver Newark Growth 2003-2006 Average Annual Growth 2003-2006 Washington DC San Francisco Philadelphia Kansas Cleveland Baltimore St. Louis Minneapolis St. Paul Phoenix Houston Oakland Pittsburgh Dallas Chicago San Diego Boston Average US Service X Growth 1997-2003 Lagging Markets Slowing Markets Average Annual Growth 1997-2003

  11. Case Study #2 – Paint Manufacturer

  12. Case Study #2 – Paint Manufacturer Will over exposure in this channel hurt performance? Does lower penetration signal a potential growth opportunity?

  13. Case Study #2 – Paint Manufacturer

  14. Case Study #3 – Analyzing the Demographics of the Home Market • Second home demographic demand is growing nearly twice as fast as repeat demand and four times as fast as first time purchase demand • As the baby boom ages, second home demographic demand growth will remain strong. • First time demographic demand growth edges up as Generation Y starts forming households. Demographic Demand Growth Source: U.S. Census Bureau & Global Insight; age distribution data from The National Association of Realtors.

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