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Foot Locker Finish L ine

Foot Locker Finish L ine. Emily Sewell Mercedes Winn Robynn Amaba Nick Lokken. DRTL 2090 Website evaluation group project. Foot Locker Homepage. About. Foot Locker: Founded 1974 projected revenue 2012 5.6B

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Foot Locker Finish L ine

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  1. Foot Locker Finish Line

  2. Emily Sewell • Mercedes Winn • RobynnAmaba • Nick Lokken DRTL 2090 Website evaluation group project

  3. Foot Locker Homepage

  4. About • Foot Locker: Founded 1974 • projected revenue 2012 5.6B • Foot Locker, Inc. reported annual 2012 earnings of $1.82 per share on 03/1/2012. • 3,369 stores

  5. Features and Functionality • Release Calendar • Holiday Gift Guide • Rewards and VIP • Launch Locator for sneaker releases

  6. Social and Mobile • Mobile site and apps • Utilizes social media • Facebook, twitter, Instagram, Pinterest, Youtube

  7. Shopping for women’s shoes

  8. Search Engine- Red running shoes

  9. competitors • Academy • Sports Authority • Brand websites • Nike • Adidas • Asics

  10. Finish Line Homepage

  11. About • Finish Line: Founded in 1976 • Projected revenue 2012 $1,369(m) • Finish Line, Inc. reported annual 2012 earnings of $1.56 per share on 03/1/2012 • July 1999 — Finish Line records its first online sales. • 656 locations

  12. Shopping for women’s shoes

  13. Search Engine- Red running shoes

  14. SWOT Analysis Strengths • Lots of product search options (color, size, brand, rating) • Lots of product options • Highlights brands of products- allows each product to shine and no commoditization, even though sneakers are essentially sneakers • Release calendar keeps customers in the know when new shoes will be out

  15. Weaknesses • Small images and black background- boring and looks like any other website, also hard to read • So much information can be overwhelming

  16. Opportunities • Harness energy of mobile shopping • Keep utilizing social commerce, esp facebook pages • Use product information videos more

  17. Threats • The Hip, young, crowd may be drawn more to a blog-like website like Finish Line • Zappos and discount shoe websites with free guaranteed shipping

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