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IT USAGE FOR INDIRECT EXPORTS BY SME’s

IT USAGE FOR INDIRECT EXPORTS BY SME’s. SPEAKERS Ngo Quan Hung, VIETNAM Antonio Jose Junqueira, BRAZIL Commentary by Merlin Alejandrina Barrera Nov. 23th, 2004. MAIN DIFFICULTIES FACED TO EXPORTS BY SME’S. Foreign Language Lack of experience in foreign business

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IT USAGE FOR INDIRECT EXPORTS BY SME’s

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  1. IT USAGE FOR INDIRECT EXPORTS BY SME’s SPEAKERS Ngo Quan Hung, VIETNAM Antonio Jose Junqueira, BRAZIL Commentary by Merlin Alejandrina Barrera Nov. 23th, 2004

  2. MAIN DIFFICULTIES FACED TO EXPORTS BY SME’S • Foreign Language • Lack of experience in foreign business • Lack of knowledge of the external market, including information and export procedures • Lack of marketing strategy and promotion of materials and companies in others countries • Absence of organizational and technical capacity in the companies to be present in a competitive market • Lack of internal competitiveness in the companies to comply with requirements and international standards

  3. MAIN DIFFICULTIES FACED TO EXPORTS BY SME’S • Technological imbalance • Low productivity according with international standars • Environmental degradation • Lack of access to financial resources • Low production capacity according with the international demand

  4. PROBLEMS FOR SME’s IN INTRODUCING AND UTILIZING IT • Small production scale • Lack of familiarity with new technologies • Scarcity of working capital • Scarcity of institutional credit for IT • High indebtedness • Lack of specialized workers • Lack of knowledge about advantages of using IT inside the companies

  5. ADVANTAGES OF INDIRECT EXPORTS BY SME’s • Let to export to a most important number of SME’s • SME’s can concentrate mainly in production process and local marketing • The standard and regulations are provided step by step by big companies buying the products and services • SME’s selling the products like a local purchase • Promote specialization and competitive among the SME’s in the supply chain

  6. Websites oriented to promote suppliers of local products and services. This tool must provide training, marketing assistance, information and consulting, besides support services as webmail, e-commerce, e-catalogue, legal assistance, tool box, etc. Information Portals with professionals and organizations information, events as congress, seminars, fairs and showrooms export oriented; scientific or technical nature information, markets and market research and e-commerce Suppliers programs by internet Network supplier systemsby economic sectors, exe. foods and beverages, wood products, etc. E-commerce oriented to sell products paying outside of the country with local delivery (Ex. E-commerce with Salvadoran community in El Salvador IT USAGE FOR INDIRECT EXPORTS BY SME’s

  7. Important • All of this measures will get positive results as digital divide as reduce because one of the most important obstacle that SME’s faces is the access and using of IT in order to be more competitive

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