1 / 18

Market Strategy for MySocialNetwork

Market Strategy for MySocialNetwork. By Emma Todd. Market Strategy. Market Segmentation. Market Segments. Market Segmenting Variables. Individuals, companies, communities / Demographic . Users. Needs. Interests /Benefits. Location. Local / National International / Virtual. Sponsor.

lottie
Download Presentation

Market Strategy for MySocialNetwork

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Market Strategy for MySocialNetwork By Emma Todd

  2. Market Strategy Market Segmentation

  3. Market Segments

  4. Market Segmenting Variables • Individuals, companies, communities / Demographic • Users • Needs • Interests /Benefits • Location • Local / National International / Virtual • Sponsor • Type of Organization

  5. Market Segmenting Variables • Sponsor • Type of Organization

  6. Types of Sponsors • Type of Organization • Private • Non Profit • Government • Philanthropic

  7. Sponsor Characteristics • Objective In Society • Needs Fulfilled • Sponsor’s Goals • Measurable Results • Benefits Expected • Returns

  8. Evaluating Sponsors • Sponsor Type • Sponsor’s expectations • MySocialNetwork

  9. Evaluating Sponsors Rate compatibility MySocialNetwork vs. Sponsor Type / Expectation • 2 3 4 5 Most convenient for MySocialNetwork

  10. Market Strategy • Segmentation by sponsor • Match MySocialNetwork with Sponsor’s characteristics and Expectations

  11. MySocialNetwork • Objective • User benefits • Sponsor’s benefits • Results • Subscribers • Sys tools usage • Returns • Company benefits • Sponsor’s benefits

  12. Types of Sponsors • Type of Organization • Private • Non Government • Government • Philanthropic

  13. Which Sponsor is it? • Objective In society • Needs Fulfilled = Love for Humanity = User’s benefits • (5) • Sponsor’s Goals • Measurable Results = Massive Reach = Number of Subscribers (5) • Benefit Expected • Returns = Monetary returns on investment not expected (5)

  14. Market Segments

  15. Types of Sponsors • Type of Organization • … • … • … • Philanthropic

  16. Market Strategy • Segmentation by Sponsor • Match MySocialNetwork with Sponsor’s characteristics and Expectations • Philanthropic Sponsor

  17. Market Strategy • Philanthropic Sponsor Market Segmentation By Sponsor

  18. By Emma Todd emma@southmakers.com www.southmakers.com

More Related