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ICETA 2003 2d „International Conference on Emerging Telecommunications Technologies and Applications“ (Dawn of the Wire

ICETA 2003 2d „International Conference on Emerging Telecommunications Technologies and Applications“ (Dawn of the Wireless Revolution) September, 11 - 13 2003, Ko š ice, Slovakia eLearning for International Markets Experiences form Leonardo da Vinci Projects GreTel and BATCOS

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ICETA 2003 2d „International Conference on Emerging Telecommunications Technologies and Applications“ (Dawn of the Wire

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  1. ICETA 2003 2d „International Conference on Emerging Telecommunications Technologies and Applications“ (Dawn of the Wireless Revolution) September, 11 - 13 2003, Košice, Slovakia

  2. eLearning for International Markets Experiences form Leonardo da Vinci Projects GreTel and BATCOS

  3. eLearning – an international product? • Vocational training and education is loosening its local ties and developing to become an export article. • eLearning products as such are international products: they can be used any time and at any place • Requirements for international elearning offers are highly underestimated

  4. Economicalfacts supporting the internationalisation of eLearning products • Rather low running costs compensate for the relatively high investments for development in advance. • The durability of the contents of vocational training and education is continuously decreasing. It is the multiple use of eLearning products within a short period of time that justifies high development costs. • International markets offer better opportunities to make use of those scale effects.

  5. Requirements for international elearning offers are highly underestimated • Offering translated WBT on the learning platform of a provider is not enough • eLearning products that are developed in a specific culture cannot be applied in other cultures merely by translating them

  6. Global competition in eLearning • European providers have a relatively week position on international eLearning markets • Providers from northern America benefit from competitive advantages on the European Market: • English as the lingua franca • Product development for large markets

  7. Chances of European eLearning providers • On the other hand European providers are faced with various advantages, too: • Good reputation of European Vocational Training Institutions • Wide ranging experience in training and cultural variety These advantages are not being used in a sufficient way for exportation of vocational training and education.

  8. Conclusion • Collaboration of European eLearning experts is therefore essential for enhancing the quality of eLearning products and meeting the challenges of international competition.

  9. Collaboration amongst European experts • In the frame of the LEONARDO projects GreTel and BATCOS eLearning experts from various European countries work together to tap the full European potential. • The experience acquired by this collaboration is being applied to the development of cross-cultural eLearning modules.

  10. Partners form Czech Republic, Germany, Italy and United Kingdom developed a wide range of courses for management improvement in SME: • Information and Communication Technology in Business Practice • Business Administration • Project Management • Production Processes

  11. The cooperation results are represented by courses using texts, figures and schemes but also animations and videos for the material presentation. • Contents of the created courses and examples from the CD version can be found at the website http://athena.zcu.cz/batcos

  12. Web-based international co-operation European WBT-Experts

  13. Modern Telephoning Five Country specific versions of one online course

  14. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

  15. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

  16. Adaptation • Translation - more than a matter of words • Factors to be taken into account: • Differences in the scope of information technology equipment available • Cultural factors and differences in learning habits • Technical adaptation can... • ...potentially make it more difficult for learners with media competencies to access new media • ...create unnecessarily excessive requirements for basic technical equipment

  17. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

  18. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

  19. Adaptability • Integrated author program  enables trainers and tutors to create and modify eLearning tasks and progress tasks.  allows learning modules and progress tests to be adapted flexibly to discrete learning situations and specific target groups. • Easy usage - requires relatively low levels of technical skills.

  20. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

  21. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

  22. Tutoring • Two kinds of tutoring: online and in-person. • Key to the successful use of eLearning modules. • Interactive interfaces with teletutors provide learners with individualized support.

  23. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

  24. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

  25. Blended Learning • Integration with other learning modalities. • Not to confuse with merely stringing together online and classroom teaching • Various learning modalities should be reciprocally harmonized

  26. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

  27. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

  28. Feedback to practice • Testing in companies • Continuous stream of feedback from tutors and learners • On-site feedback regarding practical results

  29. For further information on the GreTel project please visit our homepage: http://www.poolweb.it/gretel

  30. Contact • Gabriele Fietzbfz BildungsforschungObere Turnstraße 8D-90429 Nürnbergtel. +49.911.27958-0fax +49.911.27958 -60 • fietz.gabriele@bf.bfz.dehttp://bildungsforschung.bfz.de • Natalie Morawietz • bfz BildungsforschungObere Turnstraße 8D-90429 Nürnbergtel. +49.911.27958-0fax +49.911.27958 -60 • morawietz.natalie@bf.bfz.dehttp://bildungsforschung.bfz.de

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