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“Classic XL” Mul -T-Lock New Patented Platform. Patented Cylinder Sales Development - Export. Patented vs. non-patented cylinder sales volume development. Patented vs. non-patented Keys sales volume development. k units. k units. 64%. 62%. 61%. 53%. 51%. 52%. 49%. 47%. 48%. 39%.
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Patented Cylinder Sales Development - Export Patented vs. non-patented cylinder sales volume development Patented vs. non-patented Keys sales volume development k units k units 64% 62% 61% 53% 51% 52% 49% 47% 48% 39% 38% 36% Support growth of patented sales with new patented mid secure platform Number of keys sold per each cylinder
Mul-T-Lock cylinder platform map - Export Customer perception for product value MT5+ 8% of sales High MT5 5% of sales Interactive+ Pfaff enhain KABA Q2/12 Competition growing and take market share Interactive Dom EVVA Iseo 43% of sales Integrator Classic 7X7 6% of sales 11% of sales 27% of sales Avg end user Price (€) Low 30 40 50 60 70 80 90 100 110 120
2014 Mul-T-Lock cylinder platform map - Export Customer perception for product value MT5+ Cannibalization Risk? High MT5 Interactive+ Q2/12 New mid secure platform Integrator 7X7 Classic opportunity Avg end user Price (€) Low 30 40 50 60 70 80 90 100 110 120
New cylinder platform scope • Economical patented platform to gain new market share • Positioned Between interactive+ and Integrator • Patent – non movable element, long 2033 • MKS capabilities • Price strategy • Based on the classic telescopic pinning system • Applications • parts - (same housing and driver pins) • Tools 5
New cylinder platform scope • Market segmentation – many private\unique keyways • New set of 6 shape profile (different than the classic and Interactive+) • Up to 50 unique keyways per each key profile\section (right hand profile) • Key control • Special patented precut in one position (cut in the factory) • Resistant to counter-fit keys (excluding patent infringement) • Many keyways to reduce attractiveness for illegal duplication • New Key head 6
New platform – Uniqueness Patent essence – “ eXtra Level “ A B
We need your input… • Do you think this new platform will help increase sales? • Do you think it will replace an existing platform? • If so, which one? • Will you use this platform for penetration into new market segments? • What are the main Benefits for your market that you see in this platform • Any requests?