320 likes | 421 Views
Collaborative Technologies. David Bukovsky, Vice President - Products. Topics. The Concept BroadSoft Xtended Question and Answer. The Concept. It Started with Web Mashups. Varied Application Integration. Web applications are prolific Facebook = 140 new mashups a day
E N D
Collaborative Technologies David Bukovsky, Vice President - Products
Topics • The Concept • BroadSoft Xtended • Question and Answer
Varied Application Integration • Web applications are prolific • Facebook = 140 new mashups a day • Application integration is expanding beyond web-to-web • Apple estimates $1M in daily iPhone application sales • Voice integration new expansion opportunity • New revenue opportunities • Higher customer retention • The customers of voice providers use web apps
BroadSoft Xtended Standards-based application programming interfaces Third party development support Exchange for users to directly access innovative applications
Standards-Based Application Programming Interfaces Web Services Web 2.0 Service Providers Web Application Users Xsi Carriers Network
Documentation • Sample code • Forums • Blogs • WIKI • Support from BroadSoft experts Developer Support Sandbox Developer Site • Ability to test new applications • Open to all developers • Always latest release • Fully supported, managed and monitored by BroadSoft http://developer.broadsoft.com
Marketplace http://marketplace.broadsoft.com • Exchange for end-users to directly access innovative applications • Social networking • Alternative distribution method • Available since March
Mobile handset client that enables “business dialing” from mobile
salesforce.com New version on the Marketplace Hold/ Caller ID Transfer/ Conf. Call Logs
ACT! Date, Time, Results and Notes Automatically Embedded in the Record
Internet + Voice • Simple API • Great ideas • Smart customers and developers • Scalable, feature-rich platform • Infinite possibilities
Industry Perspective “In order to increase revenue, service providers will need to move beyond dial tone and communications-centric applications. Survival will depend upon taking the core communications capabilities and integrating them with business applications and services. The BroadSoft-salesforce.com alliance will provide an important first step by taking communications out of its silo and integrating it into the business process”. • IDC, 12/07, BroadSoft Resource Center • http://www.broadsoft.com/pdf/BroadSoft-and-Salesforce.pdf
Conclusion • Value = integrating with Internet • Breaks the distribution bottleneck for advanced applications • Multiple ways to provide value to end users
Twitter Follower Twitter Follower Call Omar
Fire Eagle Phone automatically updates location - @home Location Service Updates BroadWorks Profile - @Home