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Goals for government communications

Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications. Goals for government communications. Collective visibility of individual programmes Clear focus on priorities Maximise value for money

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Goals for government communications

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  1. Planning government communicationsMichael WarrenHead of Campaigns & StrategyPrime Minister’s Office and Cabinet Office Communications

  2. Goals for government communications • Collective visibility of individual programmes • Clear focus on priorities • Maximise value for money • Raise quality to the level of the best

  3. An annual planning process, delivering a single comprehensive overview Proactive communication hubs Priorities & programmes Innovation & collaboration Resources planning Central capability initiatives Government Communication Centre

  4. Communication priorities across each hub Growth Environment & personal safety Public health

  5. Communication priorities across each hub Front line recruitment Police and crime Tax, pensions & benefits reform

  6. At the centre … Transparency and central planning oversight New principles, standards and best practice Continued drive on efficiency & effectiveness

  7. Principles, standards and best practice More integration of owned & earned channels More partnerships with commercial and voluntary sectors More innovation, particularly through new digital opportunities More value for money through rock-solid evaluation

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