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Inside the NYCM Marketing Turnaround

Inside the NYCM Marketing Turnaround. Presented by: Jeremy Robinson NYCM Insurance Ellen Repasky Kilgannon. Serving NY State Only. Over 1,000 independent agents. Est. 1899. Top 10 in Home & Auto. More than 500,000 in force policies. Nearly $500,000,000 direct premiums written.

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Inside the NYCM Marketing Turnaround

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  1. Inside the NYCM Marketing Turnaround Presented by: Jeremy Robinson NYCM Insurance Ellen Repasky Kilgannon

  2. Serving NY State Only Over 1,000 independent agents Est. 1899 Top 10 in Home & Auto More than 500,000 in force policies Nearly $500,000,000 direct premiums written A+ Rating from A.M. Best

  3. VS.

  4. Launch Strategy Develop consistency Sequence communications Commit to continuity Focus on opportunity

  5. Landing Pages Street Teams TV Facebook Radio Google PPC PR Agent Communications Employee Engagement Events Customer Communications

  6. % Agents reporting an increase in policies Results

  7. What’s Next?

  8. Questions? Jeremy Robinson VP, Marketing NYCM Insurance Tel: 607-965-8221 Email: jjrobins@nycm.com NYCMInsurance NYCMInsurance Ellen Repasky SVP, Account Director Kilgannon Tel: 404-876-1332 Email: ellen@kilgannon.com Kilgannon KilgannonAgency Kilgannon.com/blog KilgannonSays

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