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Cumbria Business Survey

Cumbria Business Survey. 2007 Research Results. Project Background. Business & Market Overview. Business Profile. Industry Sector Spread. Urban (% of businesses). Rural (% of businesses). Urban sample base (1184 unweighted/24012 weighted) Rural sample base:(843 weighted/9367 weighted).

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Cumbria Business Survey

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  1. Cumbria Business Survey 2007 Research Results

  2. Project Background

  3. Business & Market Overview

  4. Business Profile

  5. Industry Sector Spread Urban (% of businesses) Rural (% of businesses) Urban sample base (1184 unweighted/24012 weighted) Rural sample base:(843 weighted/9367 weighted)

  6. Time in Operation New Businesses (1-3 yrs) • Account for 13% overall • From 4% of agric. to 31% of hotels & restaurants • Fairly even LAD spread • 15% of urban; 8% of rural Established businesses (Over 10 years) • Account for 56% overall • cf. 63% in 2004 Sample base: All businesses (2027 unweighted/24012 weighted) Throughout unless specified

  7. Market Profile 37% locate primary market in own LAD (46% in 2004) 26% elsewhere in Cumbria (21% in 2004) 9% elsewhere in North West 1% in Scotland (not specified in 2004) (8% in 2004) 21% in England/ UK generally (11% in 2004) 6% Overseas (4% in 2004)

  8. Customer Profile

  9. Market Growth Changing Size of Current Market (% of Businesses) 16% Shrink 41% Growth Agriculture is the only sector where mentions of shrink (31%) are greater than mentions of growth (23%)

  10. Competition

  11. Technology

  12. Computers/ Computerised Machinery Total sample base: All businesses (2027 unweighted/24012 weighted) Variable by sector

  13. Computer Adequacy Sample base: All computer adopters (1552 unweighted/18253 weighted)

  14. Internet 69% of businesses have Internet, continuing the positive trend (65% in 2004, 64% in 2002) 59% of businesses use broadband – a sharp increase on 2004 (18%) But having a business website is not on the increase (46% in 2004, 43% in 2007) Sample base: All computer users (1552 unweighted/18253 weighted) Sample base: All Internet users (1374 unweighted/16377 weighted)

  15. Broadband speed: Adequacy for business needs (53% of all businesses) Sample base: All broadband users (1205 unweighted/14310 weighted) Variable by LAD

  16. E- Commerce Sample base: All Internet users (1374 unweighted/16377 weighted) Variable by sector

  17. Human Resources

  18. Skills Gaps • 21% of businesses with 3+ staff report a skills gap • Higher within construction and community services • Higher where workforce is larger Bases shown in brackets

  19. Skills Gaps: Occupation • Where skills gaps exist a third report gaps in high level roles • But most skills gaps are in intermediate roles, as 2004 and 2002 Sample base: Where business with 3+ staff has skills gaps (298 unweighted/2894 weighted)

  20. Skills Gaps: Skill Type Sample base: Where business with 3+ staff has skills gaps (298 unweighted/2894 weighted)

  21. Recruitment Base : All businesses who have sought to recruit in last 12 months (818 unweighted/8778 weighted)

  22. Industry experience of recruitment difficulties Base : All businesses who have sought to recruit in last 12 months (818 unweighted/8778 weighted) Variable by sector from 33 in agriculture to 203 in wholesale/retail

  23. Recruitment difficulties explain the skills gaps • Recruitment difficulties are most likely for intermediate level roles (60% of those experiencing difficulties) • Followed by high level (28%) • Then low (17%) • Finance, business & prof. sector most likely to have difficulty with high level (62%) Base: Where experienced recruitment difficulty in past twelve months (360 unweighted/3498 weighted)

  24. Reasons for recruitment difficulty Variations by geography and sector are detailed in report Base: Where experienced recruitment difficulty in past twelve months (360 unweighted/3498 weighted)

  25. Level of Migrant worker employment • 6% of businesses employ one or more migrant workers • Rises among hotels & restaurants • And large workforce businesses Bases shown in brackets

  26. Migrant worker employment Base: Where employs migrant workers (194 unweighted/1342 weighted)

  27. Provision of staff benefits Flexible hours the key staff benefit in Cumbria • 64% of businesses operate weekend shifts • 41% operate evening shifts • 24% operate night shifts

  28. Barriers, enablers & business planning

  29. Productivity • Productivity increases are most likely to be reported by: • Construction (43%) • Community services (42%) • Turnover £250K-£500K (50%) 58% of manufacturers say that they have adopted lean manufacturing to some extent

  30. Financial Performance Compared with 12 months ago, turnover has… Increased by 10% or more Nets: +28 (2007) +32 (2004) +29 (2002) 2007 highest improving sectors: Business, finance & prof .(54%) Manufacturing (53%) Community services (46%) Less than 10% Stayed the same Decreased by Less than 10% 10% or more DK/Ref Turnover change 2004 Turnover change 2007 NB: 2007 sample is first to exclude public sector

  31. Businesses compete on basis of… • 38% overall have a formal accreditation • of which: • 12% ISO, • 6% BS, • 5% IIP, • 70% other

  32. Margin Focus & NPD

  33. Business location and premises • 63% say location is just right, 31% could be better, 5% poor (acts as a barrier) • Similar proportions say same of business site/premises (64%; 31%; 4%) • Perceived site adequacy lowest in manufacturing & wholesale/retail

  34. 28% of businesses have a business plan • Only significant rises are among community services and larger businesses as a whole Bases shown in brackets

  35. Businesses plan to … • Among those planning to increase sales: • 60% say by addressing new markets • 55% say by seeking greater market share • 55% say by changing products/services • 52% say by taking adv, of a rising market • 36% say by raising prices Sample base: All businesses with a business plan (1243 unweighted/14315 weighted)

  36. Over next yr, businesses expect to seek advice/ support on…. 41% said ‘none of these’

  37. Local barriers to business efficiency 72% identify local barriers

  38. Wider barriers to business efficiency Gov.t legislation & bus. rates remain top barriers as in prev. waves. Interest rates have risen in significance, whilst availability of finance has decreased in significance 75% identify wider barriers

  39. Perceptions of local & wider developments

  40. Adaptations to the environmental agenda Practice appears widest in agric. Most limited in construction

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