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“ WOW ” Your Judge At Competition. What is Competition?. Role plays/interviews and a test Based on skills in a Marketing series Why would I want to take a test? Go to State and Internationals (fun traveling)
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What is Competition? • Role plays/interviews and a test • Based on skills in a Marketing series • Why would I want to take a test? • Go to State and Internationals (fun traveling) • Create necessary skills for careers in almost anything, plus skills in interview-taking. • Professional Development Points • Fun! • Scholarships
When is Districts? • Districts – February 6 • Held at Chesterfield Mall • Test and role plays • Free time to eat, shop, friends
When is State? • State – March 17-19 • Held at Four Seasons at the Lake • LOTS of FUN!
What Happens If I Do Well At State? • Internationals • April 24-27 • Held in Anaheim, Calif. • Lots of fun, down-time, touring
So What Events Can I Enter? • Individual Series • On your own • Advantage: you control how well you do and more go to State from each section • Management Team Decision Making • With a partner • Advantage: somebody to role play with
Management Team Decision Making Events 100 question multiple-choice test on your own, 1 role plays with partner in front of one judge • Business Law & Ethics • Buying & Merchandising • Financial Analysis • Hospitality Services • Marketing Communication • Sports & Entertainment Marketing • Travel & Tourism Marketing
Individual Events 100 question multiple-choice test and two role plays by yourself with a judge. • Apparel & Accessories • Automotive Services • Business Finance • Business Services • Food Marketing • Hotel & Lodging Mgmt • Human Resource Mgmt • Marketing Mgmt • Quick Serve Restaurant Management • Restaurant & Food Service Management • Retail Merchandising • Sports & Entertainment
The Beginning of Your WOW Factor • Check into your role play event • Given a role play sheet • You get 10 mins. to read your situation and prepare for your role play.
How Do You Prepare?? • Read your situation • Know your position and the judge’s in the role play (manager, employee, etc.) • Read the “Point Indicators” • This is how you will be graded
Set Yourself Up For Success • Take some notes on the scratch piece of paper. • Use bullet form, short, easy to look at fast. • Don’t write every detail down. • Make sure you can answer something with each point indicator. • Make something up if not. • Do some extra’s if time (talked about later)
An Example of a Role Play • SITUATION: You are to assume the role of an experienced employee of a successful kitchenware store. The store sells high-end cookware and gourmet food items. It is located in a small shopping center located in an affluent suburb. The local population consists of professional, two-income couples and singles. The store’s owner has asked you to orient a new employee by providing information about the store. During the training, the employee asks you why the store always has what customers want. • POINT INDICATORS You will be on how well you meet the following performance indicators: • Explain target market • Explain demographics, psychographics, and geographics • Explain the concept of product mix • Describe how you get customers into your store
Time to Start the WOW Factor! • Approach judge with a smile and shake hand firmly. Wait to have a seat until they offer. • They will tell you to begin with your solution to the situation. • Remember your role in the role play.
Using Those WOW Skills • Start out by looking judge in the eyes. • Use notes sparingly, as to not read directly from them, but to use them as a guide. • Speak slowly and clearly. • Stay focused. • Keep hands at bay. • Just act like you know what you are talking about. • Use your marketing terms, if possible
Role Play Continued… • After you finish answering, the judge may ask you 2 questions. • Act like you know what you’re talking about, if you have no clue Always points for that. (Confidence is key) • This process may only take 2-10 minutes • Thank the judge for their time and shake hand once again before you leave.
WOW Points with the Judge • If applicable to your role play… • Make a fake business card drawn on your preparation sheet • Draw graphs • Create an ad • Just simple things such as these impress a judge!! • These can be done during your prep time.
AND Dress For Success • VERY IMPORTANT • Judge’s first impression what you are wearing.
SHOW ME Your WOW Factor • Any Volunteers???