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AAA ASIA-PACIFIC SPECIAL TOPIC SESSION CHAIRED BY GAYLE KERR, QUEENSLAND UNIVERSITY OF TECHNOLOGY, AUSTRALIAAND

The need for a shared approach to Advertising Education: The role of Academic Associations, Industry Associations andrelated stakeholders in an evolving advertising environment. AAA ASIA-PACIFIC SPECIAL TOPIC SESSION

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AAA ASIA-PACIFIC SPECIAL TOPIC SESSION CHAIRED BY GAYLE KERR, QUEENSLAND UNIVERSITY OF TECHNOLOGY, AUSTRALIAAND

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  1. The need for a shared approach to Advertising Education:The role of Academic Associations, Industry Associations andrelated stakeholders in an evolving advertising environment AAA ASIA-PACIFIC SPECIAL TOPIC SESSION CHAIRED BY GAYLE KERR, QUEENSLAND UNIVERSITY OF TECHNOLOGY, AUSTRALIAAND KARA CHAN, HONG KONG BAPTIST UNIVERSITY, CHINA

  2. Our shared approach • Responding to change: ANZAA, a model of advertising connectedness, Gayle Kerr, President ANZAA • The role of the American Academy of Advertising,Pat Rose, Executive Director AAA • Industry Association Linkages: The American Advertising Foundation, Jami Fullerton, Oklahoma State University • What advertising and communication students are expecting for their career, Kara Chan, Hong Kong Baptist University • Are we getting what we want? Academics and Associations, Bill Proud, Queensland University of Technology

  3. Responding to change: ANZAA, a model of advertising connectedness GAYLE KERR, PRESIDENT ANZAA

  4. Advertising has changed. Have we? • Special session at ANZMAC 2006. • Hosted by Charles Patti (University of Denver), David Waller (University of Technology Sydney) and Gayle Kerr (Queensland University of Technology. • Looked at who we were, where we came from and what we wanted to be. • Echoed many of the Thoughts on the Future of Advertising Education of the University of Texas (1995).

  5. Critical Issues • Funding • Program choices • Staffing • Administration overload • Accreditation of courses • Research • Need for a shared approach to advertising education

  6. Australia and New Zealand Academy of Advertising • Answer to many of the questions seemed to be to form an academic association. • Started an email group. • Published a newsletter. • Conducted a survey of member needs and priorities. • Let members make the decisions.

  7. Our Achievements • Introduced first Australia and NZ National Student Advertising Campaigns competition in 2008. • Authored a proposal on journal rankings to the Australian Business Deans Group. • Established a membership directory and supervision registry. • Developed a logo and website.

  8. Our Frustrations • Having to work as well. • Not getting enough members to actually do things. • Face-to-Face meetings.

  9. The role of the American Academy of Advertising, PAT ROSE, EXECUTIVE DIRECTOR, AMERICAN ACADEMY OF ADVERTISING, USA.

  10. AAA Background • Founded 51 years ago • Advancement & improvement of advertising education • Stimulation of research • Closer liaison between academic departments • Journalism & Business Schools

  11. AAA Today • Academics, grad students, some practitioners • Research • Journal of Advertising • Journal of Interactive Advertising • Conferences – domestic and international • Education • Newsletters • Member of ACEJMC – accrediting body • Personal • Networking • Job Leads • Awards & Grants

  12. Industry Association Linkages: The American Advertising Foundation JAMI FULLERTON, OKLAHOMA STATE UNIVERSITY, TULSA, USA.

  13. What advertising and communication students are expecting for their career KARA CHAN, HONG KONG BAPTIST UNIVERSITY, HONG KONG, CHINA.

  14. Are we getting what we want? Academics and Associations BILL PROUD, QUEENSLAND UNIVERSITY OF TECHNOLOGY, BRISBANE, AUSTRALIA.

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