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Evaluation Task 1

Evaluation Task 1

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Evaluation Task 1

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  1. Evaluation Task 1 In what ways does your media product use, develop or challenge forms and conventions of real media products?

  2. What are forms and conventions? • A form is the general type and shape of a media product e.g. a music video or comic book. This powerpoint will address 3 different media forms: a music video, a digipack, and a website. • A convention is a key ingredient of something; an ingredient which one would expect to find, as it is an almost stereotype e.g. punk-rock music videos would feature electric guitar and lots of black.

  3. VideoSymbolic Conventions: Setting We decided to build our own stylised set, purposely letting the audience know that their job settings weren’t real – merely just a representation of how the band feels about their music, how they just want to do it all the time instead of being stuck in boring, dead-end jobs. This is why in the performance element it is simply just the band member playing their music, with nothing else to distract them from what they want to do. This is similar to the music video for The Strokes’ Reptilia. s.

  4. VideoSymbolic Conventions: Costume In keeping with the idea of rebelling against big corporations, we decided to dress the boys in stereotypical McJob costumes, which are cohesive with the colours each set of the boy. This use of costume reaffirms their position in the subculture of youths who have to work boring Saturday jobs when all they want to do is pursure their dream. Kodaline – All I Want

  5. Video Symbolic Conventions: Bright colours We wanted to have bright colours in order to create a fun and friendly star image. By each of the boys having their own colour, it helps the audience seperate the members distinctively – essential for a new band. However, the bright colours also unites them as they are all so bright and primary colours, which thus recognises their togetherness. The bright colours also contrast the mundanity of their boring jobs. This idea is similar to OK GO's video End Love.

  6. VideoCamera We conformed to conventions by using a mid-shots throughout the majority of our video. We were initially inspired by All American Rejects' 'Move Along', a pop-punk band, and liked the idea of reflecting a boring life through simple camera work. After researching, we also saw that it was a popular convention among indie-pop artists too, such as a mid-shot is featured heavily in Vampire Weekend's 'Holiday'.

  7. VideoCamera In our video, we contrast the mid-shot with the spinning shot that features in the chorus. This is to represent that the boys have much more fun when they are doing what they love, playing music. Interesting camera work also features in Vampire Weekend's 'Holiday', also contrasting the mid-shots, making the overall video more fun and interesting.

  8. VideoEditing When we filmed our spin shot, we put the camera on a tripod and ran around in a circle. This meant that we filmed the back wall, and to avoid showing this we incorporated a wipe transition during editing. In OK Go's video 'WTF?' they also use a wipe shot. The wipe shot was an effective way to keep the spin shot looking professional and be able to provide the impression of the band being in a circular room, much like The Vamps' version which we were inspired by.

  9. Website When we first started building our website, we went through multiple websites of bands belonging to the indie-pop genre and came up with a list of conventions. We noticed that there was always the band's name and signature font at the top of the website, a picture of the album and the latest music video. From our research, we knew that these elements were essential for a realistic indie-pop website.

  10. Website Our website is all on one page,including the tour dates. When looking at other indie band websites we noticed that almost all of them had links leading to seperate pages instead of just one long one – meaning that through our website we are challenging this convention. However, we knew a layout such as ours would work as solo artist George Ezra also only has one page, as his website features a seemingly never-ending scroll.

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