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Business Communication Workshop

Learn message organization steps, audience benefits, different message types' construction, improve writing techniques, and research methods for gathering information in business communication. Discover outlining, sentence structure, and sentence errors.

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Business Communication Workshop

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  1. Business Communication Workshop Course Coordinator: Ayyaz Qadeer Lecture # 10

  2. We have discussed…. • What are the four steps in the process for organizing messages? • How does the audience benefit from a well-organized message? • Organizing: Direct or Indirect Approach • Routine, Good-News, and Goodwill Messages: Its construction and manner of composition. • Bad-News Messages: Its construction and manner of composition. • Persuasive Messages: Its construction and manner of composition. • Post writing stage: Producing the document • Editing and proof reading

  3. Improving Writing techniques

  4. Research Methods for Gathering Information • Search manually (books, magazines, journals). • Access electronically (Internet, databases, compact discs). • Go to the source (interviews, surveys, questionnaires, focus groups). • Conduct scientific experiments (measure variables using control groups). • Look in organization files. • Talk with your boss. • Interview the target audience. • Conduct an informal survey. • Brainstorm for ideas.

  5. Organize Information With an Outline Title I. First major component A. First subpoint 1. Detail, illustration, evidence 2. Detail, illustration, evidence B. Second subpoint 1. Detail, illustration, evidence 2. Detail, illustration, evidence

  6. Organize Information With an Outline Tips: • Define main topic in title. • Divide the topic into three to five main points. • Break the components into subpoints. • Strive to make each component exclusive (no overlapping). • Don’t put a single item under a major component. • Use details, illustrations, and evidence to support subpoints.

  7. Effective Sentences Complete sentences have subjects and verbs and make sense (are capable of standing alone). Example: SubjectVerb Employeessend many e-mail messages.

  8. Effective Sentences Clauses also have subjects and verbs. Independent clauses can stand alone; dependent clauses rely on independent clauses for their meaning. Example: Dependent ClauseIndependent Clause When you speak, you reveal yourself.

  9. Effective Sentences (Simple Sentences) One Complete Clause, No Conjunction • Ahmar, quite pale with fright, hurried into the room. Subject word: Ahmar, Attribute: quite pale with fright, Predicate Verb: hurried Object: Complement: Adverbial Qualification: into the room.

  10. Effective Sentences Phrases are groups of related words without subjects and verbs. Example: PhrasePhrase In the afternoon, I work at the mall.

  11. Effective Sentences (Compound Sentences) COMPLETE CLAUSES: COORDINATIVE CONJUNCTION • We must eat to live but we should not live to eat • Govern your passions Or they will govern you

  12. Effective Sentences (Complex Sentences) • Complete and Incomplete Clauses and Sub-ordinative Conjunction • If you work hard, you will get through the exam. • A guest is unwelcome when he stays too long.

  13. Effective Sentences (Sentence Fragments) Avoid sentence fragments. Fragment Even though the pay was low. Many candidates applied. Revision: Even though the pay was low, many candidates applied.

  14. Effective Sentences (Run-on Sentences) Avoid run-on (fused) sentences. Fused Sentences Two candidates appliedonly one was hired. Revisions: Two candidates applied. Only one was hired. Two candidates applied; only one was hired. Two candidates applied, but only one was hired.

  15. Try Your Skill Revise the following to avoid fragments, run-on sentences, and comma-splices. • You can create a Web-based job portfolio it will impress potential employers. You can create a Web-based job portfolio; it will impress potential employers.

  16. Try Your Skill Revise the following to avoid fragments, run-on sentences. • Send a scannable résumé. When you apply for a job. Send a scannable résumé when you apply for a job.

  17. Try Your Skill Revise the following to avoid fragments, run-on sentences. • Although technical skills are important. Communication skills are also in great demand. Although technical skills are important, communication skills are also in great demand.

  18. Try Your Skill Revise the following to avoid fragments, run-on sentences. • College used to be for young people, however many older students now seek degrees. College used to be for young people; however, many older students now seek degrees.

  19. Recapitulation • Research Methods for Gathering Information • Organize Information with an outline: Define main topic in title. • Divide the topic into three to five main points. • Break the components into sub-points. • Effective Sentences: subject-verb agreement • Simple Sentences: One complete clause, no conjunction • Compound Sentences: Complete clauses, coordinative conjunction

  20. Recapitulation • Complex Sentences: Complete and incomplete clauses and sub-ordinative conjunction • Sentence Fragments • Run-on Sentences

  21. Thank You

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