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Workshop: INTERCULTURAL COMMUNICATION IN BUSINESS – A.Pop. To know another’s language and not her culture is a very good way to make a fluent fool of oneself. Appropriate vs Inappropriate questions. Which department are you in? What do you plan to do while you are here? How old are you?
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To know another’s language and not her culture is a very good way to make a fluent fool of oneself.
Appropriate vs • Inappropriate questions
Which department are you in? • What do you plan to do while you are here? • How old are you? • How long will you be here? • How much do you earn? • Are you married? • Where are you staying? • When did you graduate?
OBSERVE, UNDERSTAND AND ACCEPT DIFFERENCES Cultural awareness : the way we think or behave is not the only way
EXCHANGING BUSINESS CARDS Role play: A Japanese – An American • Find your counterpart (National difference pairs)
Power distance index How people perceive power difference Low power distance: Ireland, Austria, Australia – accept more consultative, democratic styles High power distance Malaysia Accept autocracy Hofstede’s cultural dimensions
Ties between individuals are loose, everyone is expected to look after himself and family • Vs collectivism: • from birth onwards are integrated into strong, cohesive in-groups, often extended families (with uncles, aunts and grandparents) which continue protecting them in exchange for unquestioning loyalty. individualism
Masculinity: ASSERTIVENESS AMBITION COMPETITIVENESS WEALTH (MATERIAL) Feminity relationships quality of life masculinity
Society’s tolerance for uncertainty and ambiguity • Uncertainty avoidance (hight) • Laws, rules, safety and security measures • Employees remain longer with present employer • Uncertainty acceptance • few rules, flexibility • Accept different opinions • Employees change employer more often Uncertainty avoidance index
Long term vs short term Thrift respect for tradition Perseverance protecting one’s Face fulfilling social obligations Long term orientation
PDI Power Distance Index IDV Individualism MAS Masculinity UAI Uncertainty Avoidance Index LTO Long-Term Orientation Geert Hofstede – Cultural Dimensionshttp://www.geert-hofstede.com/hofstede_dimensions.php?culture1=40&culture2=72