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Sales Director Meeting: What Makes the Difference?

Join the sales director meeting from 25th to 27th April 2017 in Basel to learn about enhancing sales strategies, communication skills, and leadership techniques. Gain insights from experienced sales professionals and keynote speakers. The event focuses on simplifying key messages, adding emotions, and custom-tailored approaches for better customer engagement. Don't miss out on this opportunity to boost your sales team's performance!

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Sales Director Meeting: What Makes the Difference?

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  1. SALES DIRECTOR MEETING – 25.-27.4.2017 - BASEL

  2. WHAT MAKES THE DIFFERENCE ? • BASIS IS STRONG: • ExperiencedandstableSales Force (6-9 yrswithActelion) • Long lastingrelationshipswithourcustomers • Great products • WHAT TO ACHIEVE: • Activelistening  feeltheneedsofourcustomersandmakeit a commongoal • Minimizingcomplexity – bring addedvalue • To bring acrossour „keymessages“ in themostsustainableway • Learning withhumour & happiness

  3. Medical doctor / Internal medicine • Top keynotespeakerandbusinesstrainer • Magicianchampion

  4. Co-FOUNDER OF THE „CLINIC CLOWNS“ IN AUSTRIA „Laughter ist thebestmedicine“ accordingtotherolemodelof „Patch Adams“

  5. The perfectmatchbetweenourexpectationsandhis trainingphilosophy • Combine business + happiness • Esteemingcommunication • Valuableinputs in sales, selfmanagementandleadership • Socialcompetency / soft skillstomotivateandinspirepeople + withhumour

  6. in 3 parts 1st part(6th March)  motivatethewholeteam, teachthe technicalskillsandtransformourkeymessagesinto „emotional messages“ 2nd part (28th March)  practicingwiththesalesgroup 3rd part (July)  deepentheknowledgeandpractice

  7. TRAINING DAY 1 - IN PICTURES

  8. TRAINING DAY 1 – KEY LEARNINGS/TAKE AWAYS • SIMPLIFY KEY MESSAGES AND TOP THEM WITH EMOTIONS: • „Uptravibringsnewhopeto PAH patientsto live a normal life“ • „More freedomforpatients in theireverydaylife“ • SUSTAINABLE MESSAGES – ADDED VALUE FOR PHYSICIANS AND THEIR • PATIENT COMMUNICATION: • „The Uptravipatientcoordinatoris a valuableconnecting link between • youandyourpatients“ • HOW WE SAY THINGS MAKES THE DIFFERENCE • The rightwordscreatevalueand a commongroundin ourcommunicationwithour • Customers • UNDERLINE YOUR MESSAGE WITH A STORY OR PERSONAL EXPERIENCE

  9. TRAINING DAY 2 - IN PICTURES

  10. TRAINING DAY 2 – KEY LEARNINGS • UNDERLINE KEY MATERIALS FOR UPTRAVI/OPSUMIT WITH THE „RIGHT“ AND „CUSTOM TAILORED“ MESSAGE/QUESTION: • „Is a PAH patientstableat all?“ – reflect on own PAH-patients • Whichadvantagesdoesthecustomersee in prescribingMacitentanratherthananother ERA? • TO MEET THE CUSTOMER AT HIS „CURRENT LEVEL“ • Otherwise, ourmessages will not beacknowledged • Nodeal, without a return on investment  win-winsituation • TO HAVE A CLEAR GOAL • Stayfocused, evenifthesituationischallenging • Goodpreparationhelpsto handle EACH situation

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