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Course Intro & Overview

This course at the University of Alaska-Anchorage's College of Business & Public Policy offers an introduction and overview of marketing management simulation. Professor Ed Forrest provides information on organizing companies, situation analysis, and strategic planning. The course focuses on strategic thinking, decision-making, and integration across functional domains.

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Course Intro & Overview

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  1. University of Alaska-Anchorage * College of Business & Public Policy * Marketing Management Simulation* Course Intro & Overview

  2. Professor Ed Forrest • Telephone: (cell) 854-8784 • Email: ejforrest@alaska.edu

  3. Overview Course • Organize Companies • Review & Begin Situation Analysis/ Strategic Plan • 1st set of Deliverables

  4. Your“study” of business … piece-meal & in isolation!

  5. Marketing R&D HR Production Finance

  6. Lecture-Learning

  7. Learning & Retention 5% 75+%

  8. THE CAPSTONE SIMULATION Most widely used Business – Simulation Program in the World • Adopted by major Fortune500 companies ..General Motors, General Electric, Honeywell, Dell, John Deere, Citibank, Alcoa, BP, Allstate, Samsung, Goldman Sachs, Microsoft…

  9. Simulation proffers you opportunity to experience every key dimension of strategic thinking developed to date: Strategic Thinkingthe ten big ideas

  10. Economic Environment • Moderate growth, Low inflation, Averaged interest rates • No outside competitors or product substitutes • No economic downturns or other surprises ...

  11. Sim designed this way for one reason: Whatever happens will be result of your-tactical execution of strategies… not by external factors!

  12. You Da’ Boss …run a $100M business ….

  13. Your Product Line: SENSORS:

  14. YOUR JOB: • Make every decision • In every Functional Domain • to create, produce & successfully market your products…

  15. …success contingent on strategic integration of decisions across all domains:

  16. You will Compete against other members of this class –running 5 other Corp’s …. • Andrews • Baldwin • Chester • Digby • Erie • Ferris

  17. Plus-- You will Compete Against Everyone Else in the World ...your decisions & performancewill be compared against 1000+ other teams competing at other universities… around the world

  18. & How –to date--have we fared in this World-Wide Competition??

  19. FALL Semester-2016

  20. Spring Semester-2016

  21. …Spring 2016 Also • 1st & 6th in ROA • 3rd & 4th  in profit; • 8th & 9th cum profit, • 5th ROE; • 4th & 8th ROS; • 5th in Stock Price • 4th in Asset Turnover

  22. #1 Fall 20141st-Profit & Stock Price

  23. …41 times across last 16 years… As Well As….previous “Top 10” Finishes : • Spring : 2001- 5th Profit • Spring : 2003- 9th Cum Profit • Fall : 2005- 1st Profit • Spring : 2006- 5thCum Profit & 8th Profit • Spring : 2007- 3rd Profit • Fall : 2009- 1stCum Profit & Stock Price • Spring : 2010- 9th Asset Turnover; 1st, 6th & 8th ROE • Fall : 2010- 6th Cum Profit • Spring :2011- 3rd & 9th ROE; 8th ROS;  9th Cum Profit • Fall : 2013- 4 in & # 10 in profit  #5 in Stock Price  #6 in ROE  #3 & #7 in ROA   #8 in Asset Turnover

  24. 1stOrganize Companies Register @ http://ww2.capsim.com/login/

  25. Strategic Thinking- the ten big ideas Prof Thomas/ Penn St. able to predict final standings w/in 1 place 90% of time –after observing initial group interaction... • 7. Corporate culture & • 8. Leadership craft... • Leaders responsible for assuring strategy links values & vision ...

  26. Questions?

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