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The Carbon Calculator

The Carbon Calculator. Project: A site to help people calculate their carbon footprint and help change their behaviour. Challenge: Help people through the complicated and involved process of figuring out their impact on their environment in an engaging and straightforward manner. Solution:

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The Carbon Calculator

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  1. The Carbon Calculator Project: A site to help people calculate their carbon footprint and help change their behaviour. Challenge: Help people through the complicated and involved process of figuring out their impact on their environment in an engaging and straightforward manner. Solution: A visually rich and easy to use site that lets users answer at their own pace, and then provides clear recommendations on how to cut their carbon footprint. Technical Achievements: Integration with the “AMEE” system – passing customer data in, then receiving the carbon footprint calculations, in order to tailor and present them to the user, and help generate a personal action plan. Results: With over 1.5 million users, the site continues to attract traffic. We are consistently innovating the Calculator to make it even more direct, targeted and personal.

  2. Carbon Calculator – Landing Page

  3. Carbon Calculator – Data Capture – About Your Home

  4. Carbon Calculator – Results – Explanation

  5. Carbon Calculator – Your Plan – Develop an Action Plan

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