Arnaud Meslier Evangelist Technique Development, Plateforme et Ecosysteme - Microsoft e: a-armesl@microsoft.com tw

1. Windows 8 : les Applications et le Windows Store Arnaud Meslier Evangelist TechniqueDevelopment, Plateforme et Ecosysteme - Microsofte: a-armesl@microsoft.com twitter: @arnaudmeslier

2. Vous avez une super application ? Vendez la à un maximum de monde !

3. Quelqueschiffres 400 millions de nouveaux PCs +670 millions de Windows 7 500 millions de machines compatibles Windows 8 1,25 milliards d’utilisateurs Windows dans le monde

4. Le matériel Windows 8

5. Windows 8 Expérience ré-imaginé Nouveau modèle de développement Diversité (utilisateurs / matériel) Vente unifié Découverte Analytiques Flexibilité

6. Le Store Windows 8 Fiche de l’application Catégories Promotion éditoriale Intégration à Internet Explorer Trafic web

7. Windows 8 Store: Portée mondiale Plus de 200 marchés au lancement Plus de 100 langages au lancement Plus de 70 devises au lancement Soumission dans plus de 40 marchés au lancement Plusieurs catalogues spécifiques

8. Modèle de rémunération Pour une nouvelle application : 70% pour le développeur Une fois 25K$ atteint : 80% pour le développeur Vous contrôlez le prix de votre application entre 1,19€ et 834,99€

9. Certification et déploiement

10. Analytiques

11. Bien choisir sa catégorie

12. Différents modèles de paiement Achat au sein de l’app & DLC Achat simple Achats persistants Versions d’évaluations limitées dans le temps Achats avec expiration Versions d’évaluations fonctionnellement limitées Publicité Utiliser votre système de paiement Libre choix du service Relations existantes Les achats sont itinérants sur vos différentes machines Abonnements Autres

13. Quelques faits Les versions d’essai, ça marche! 70× téléchargements 10× revenu 10%conversion Source: The Windows Phone Developer blog, March 2011

14. Versions d’essai Versions d’évaluations limitées dans le temps Versions d’évaluations fonctionnellement limitées

15. Les versions d’essai – La solution simple sans code Choisir une période d’essai : Et laisser le store Windows 8 faire le reste.

16. Débugger l’accès au store • CurrentAppSimulator vs CurrentApp • WindowsStoreProxy.xml %userprofile%\appdata\local\packages\xxxx\ localstate\microsoft\Windows Store\Apidata

17. Quelques faits L’achat au sein de l’application, ça marche 72%du revenu vient d’applications qui fournissent de l’achat au sein de l’application Source: Distimo, August 2011

18. Déclaration d’un « produit »

21. Les bonnes pratiques • Une application avec à la fois le mode version d’essai et le mode complet • Indiquer à vos utilisateurs les limites de la version d’essai • Ne pas oublier de vous abonner à l’événement de changement de l’état de la licence • Encourage les achats additionnels

22. A vous de jouer ! La plus grosse opportunité pour les développeurs depuis longtemps. Ne passez pas à coté ! !!!!

23. Deploiement en Enterprise

24. Merci !

25. We are reimagining a partnership

26. Apps, Apps, Apps… and more Apps!!!

27. Apps Categories Consumer B2C LOB ISV Custom LOB Examples Headtrax Expense Approval PLM Company News Windows Store Windows Store Windows Store or Side-loaded Side-loaded Distribution Built by Tech Company Enterprise Tech Company Enterprise Consumer Business Used by

28. Why Build a Windows 8 App?

29. App DevelopmentUser-centric experiences Consistent, connected experiences across the PC, phone, and browser • Today… • Award-winning Windows Phone • Broad selection of compelling devices and applications • With Windows 8… • Touch-first user interface • Always on, always connected • Runs Windows 7 apps on Windows 8 x86 Desktop Rapid development of applications driven by consumer experiences • Today… • User experience at the heart of development • Write once, run many: one development environment • With Windows 8… • Apps are at the center of the Windows 8 experience • Build Metro-style apps using what you know • Run Metro-style apps on ARM and x86 Windows 8 devices • Built-in Windows Store (plus enterprise side-loading)) • Seamless integration/contracts

30. Windows8 is the next version of Windows 700M+ 345M 196M 32M Units Since Launch of Windows 7 as of March 2012, IDC Windows 7 Android iOS Mac

31. Engaging and unique experiences Content before chrome – Your app shines and immerses users in your experience Live tiles engage usersand draw them back into your immersive experience Search surfaces your app and content when it is most appropriate across the whole system Share connects the content of your app to other apps, contacts and social networks, drawing in more users Search Share

33. The Windows Store Unprecedented Reach Optimized for Discoverability Transparent Approval Process Flexible Business Models Maximizing Developer Revenue

34. The Store Best economics Transparent terms Designed for Discovery Unprecedented reach Flexible business models Global reach: 200+ markets, 100+ languages Enterprise distribution Developers control pricing Up to 80% revenue share Key documents published WACK, track progress, actionable feedback Metro style app, displayed on Start Spotlight, Recommend, Browse/Filter, Search IE10 & Deep links Free, paid, in-app, trials 3rd party in-app and advertising support

35. Business Models

36. Flexibility of options Use Your Existing Commerce Ad Supported One time Purchase Purchases over time Existing relationship Subscriptions Consumable purchases Use our ad system Bring your own Time limited trials Feature differentiated trials Persistent purchases Expiring purchases

37. Reach

38. Unprecedented Reach Store & Apps in: Buy from: Local pricing & settlement: 100+ languages 200+ markets 70+ markets ( including top 40 by GDP)

39. Economics

40. Developer registration • $49 • $99 Individual Business

41. Revenue Sharing • 70% • for new apps • 80% • once your app makes $25,000 Starts at Jumps to

42. You control the pricing of your app Prices from $1.49 to $999.99 Tiered model Pricing

43. In-app purchases Store Features • Support for all types of in-app purchase “entities” e.g. content, digital goods, services, app features etc • Each “entity” has it’s own price and lifetime • Use your own 3rd party commerce engine Benefits to Your Business • Windows Store • Easy to implement • Flexible, no restrictions • 3rd party • Own your customer and their data • Leverage investments in your existing systems 48

44. Advertising Store Features • Choose your preferred ad platform • HTML5/JS/CSS enables easy integration of existing web advertising platforms • Microsoft Advertising provides Metro-style advertising (including Metro ad controls) Benefits to Your Business • Avoid ad-brokers: directly implement your preferred web advertising services • Leverage your investments in your web advertising infrastructure 49

45. Subscriptions & expiring purchases Store Features • Time-based in-app purchases with user-initiated renewal • Enable 3rd party purchase engine & subscription services Benefits to Your Business • Windows Store • Time-based • Flexible • 3rd party • Own your customer and their data • Leverage investments in your existing systems • No payments to Microsoft 50

46. Powerful analytics Key pivots: • Audience demographics (age, gender, country) • Device class (tablet, laptop, etc.) • Paid vs. Free Key Measures • Referral information • Vol. of apps (download and submissions) • Top grossing • Top Apps • Ratings • Reviews • App quality (hangs, crashes) • App performance (relative to category/sub-category) 51

47. Options: Sell through the store Free app with alternate authentication Volume licensing with signed receipt All advantages of store available: Servicing and updates Telemetry Certification as a gatekeeper Etc. B2B: Use the store

48. Quality Make sure app passes WACK Certificates Use a Certificate from well known Authority Enterprise certificates (needs to be deployed) B2B or LOB: Direct Distribution

49. PC is domain joined GP: “Allow all trusted apps to install” Signed with trusted cert Prepare PC for side-loading

50. Options: Prepare image with apps using DISM Use SCCM to deploy apps (PS script or APIs) Don’t remove ACLs for Metro apps on system resources Deploying the app