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When you introduce…. When you introduce…. I ntelligence. When you introduce…. I ntelligence. I ntuition. When you introduce…. I ntelligence. I ntuition. I nteractivity. Into a…. Into a…. M edia. Into a…. M edia. O ptimized. Into a…. M edia. O ptimized. N etwork.
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When you introduce… Intelligence
When you introduce… Intelligence Intuition
When you introduce… Intelligence Intuition Interactivity
Into a… Media
Into a… Media Optimized
Into a… Media Optimized Network
The following presentation of the IMON-Software utilizes ‘screen grabs’ to provide a simple but effective demonstrationof how IMON functions. It is not an overview of the entire system but a simple displayof what a Media Company (Licensee) or Certified User must do to attain the maximum effect from the system. Please ‘Click’ to advance through to the next slide.
Within the IMON System there are various types of Users. Carefully read the following to assist you to recognise these different Users. 1. Media Company (Licensee) is an organisation that has some form of advertising medium on which third parties, including Media Buyers on behalf of Ad Agencies or clients or Ad Agencies on behalf of clients or direct clients can acquire time to broadcast advertising. 2. Media Buyer (Certified User) is an organisation that buys time on some form of advertising medium on behalf of an Ad Agency or a client, for a commission payable by the advertising medium but may prefer to pass on all or part of their commission to a client and then bill the client fees. 3. Ad Agency (Certified User) means an organisation that attends to the needs of a client. This could include buying time on some form of advertising medium, for a commission payable by the advertising medium but may prefer to pass on all or part of their commission to a client and then bill the client fees. 4. Client (Certified User) means a person or organisation that is acquiring time on a specific advertising medium and is not subject to any commission or fee.
At this time we have outlined herein the details relevant to a network of outdoor digital screens. IMON also has provision for the implementation of other advertising mediums including but not limited to TV, Internet and Print. The hierarchy variations that are detailed on the following screen is matrix of the different types of Users that can be catered for by IMON, but more specifically in this presentation for outdoor digital network users. As a result, it is possible for a Licensee to hold positions as one or more Certified User. Equally, Certified Users can also have various types of Certified Users. All relationships can be catered for within IMON at any time.
Prior to any party accessing IMON it is necessary for them to go to the www.imonnetwork.com website and select the IMON Registration section. This will then require them to complete in full, the data required to register them as either a Licensee or Certified User of IMON. Once completed an Authorization Code will be emailed to the person nominated in their Registration details as the Administrator. This will only be necessary to enter on the initial Login and depending on their User Type, they may need to set and/or select basic parameters that are integral in the operation of IMON. Only when all required fields are completed will IMON allow a User to proceed. Each User will only have access to those sections of IMON that have been approved by their Administrator.
Once a Licensee’s Administrator has logged in, they will be required to complete the requirements on the following screens. This function will only be necessary on the initial login or whenever they add a screen or user. • These screens give the Licensee the ability to choose the following: • The level of Campaign Discount in relation to the amount of the campaign across all the screens in the Licensee’s network. • The level of Rebate allowed to the media buyer, based on their projected annual spend on all advertising campaigns using the IMON digital network • Add Certified User • Add New Screens
Set The Base Line Prices For All Screens In Shanghai Cities With Base Line Pricing Set: Pricing Set Beijing Chongqing Guangzhou Shanghai Before a Licensee can add a screen they must first Set The Base Line Prices for each ‘Ad Run Time’ for all screens owned by the Licensee in each city in their screen network. A Licensee can also adjust the rates for each screen in their screen network at the screen level. This function will allow them to apply a different rate for every day of the year and in each day the Peak and Off Peak times. Base Line Prices
Discounts in regard to Total Campaign Cost: Ad Agency - Default Rates of Discount Applicable Discount 10.0% 15.0% 20.0% 25.0% 30.0% 32.5% 35.0% 37.5% 40.0% 42.5% 45.0% 47.5% 50.0% 52.5% 55.0% 57.5% 60.0% 62.5% 65.0% 67.5% 70.0% Campaign Value in RMB 100,000 + 175,000+ 250,000+ 375,000+ 500,000+ 625,000+ 750,000+ 875,000+ 1,000,000+ 2,000,000+ 3,000,000+ 4,000,000+ 5,000,000+ 8,750,000+ 12,500,000+ 16,750,000+ 20,000,000+ 27,500,000+ 35,000,000+ 42,500,000+ 50,000,000+ AVERAGE MARKET DISCOUNTS 100,000 – 500,000 500,001 – 1,000,000 1,000,001 – 5,000,000 > 5,000,000 10 – 20% Reduction 30 – 40% Reduction 40 – 50% Reduction 50% Reduction For a Direct Clientageneral discount of between 20 – 35% is applicable.
Campaign Amount Discounts Set The General Campaign Amount Discounts For All Screens In All Cities Campaign Discount is the amount of discount, off the screen rate, that a Licensee agrees to provide to advertisers wishing to access their screens on the IMON network, based on the amount of their advertising campaign, irrespective of the number of screens selected in a Licensee’s network. Before a Licensee can add a screen they must first select the Campaign Discount for all screens owned by the Licensee in all cities in which they have screens. The Licensee must choose one of three CampaignDiscount choices where the maximum discount rate can be 72%, 54% or 36%. A Licensee can also disable Campaign Discounts on each individual screen at the screen level, which will preclude that screen from being included in any campaign screen selection. Discount Set Campaign Amount Discounts Before a Licensee can add a screen they must first Set the GeneralCampaign Amount Discounts for all screens owned by the Licensee in all cities in which they have screens in their screen network. A Licensee can also in this Screen section override the General Campaign Amount Discounts for each screen as they are added to the Licensees Screen Network and nominate Specific Campaign Amount Discounts for any day or days in the year off Peak and/or Off Peak times. Select Discount Rate Up To 72% Up To 54% Up To 36%
Annual Advertising Commitment Rebate Set The Campaign Amount Commission Payable to a Media Buyers, Ad Agencies and/or Client This section is specifically for established organisations within the advertising industry. It provides two choices as to the level of Annual Advertising Commitment Rebate that a Licensee may automatically allocate to a Certified User based on the total amount of advertising that they commit to place annually through the IMON digital screen network. The rebate will be provided to each Certified User annually within 30 days of the end of each financial year. A Licensee can also disable allowance for any AnnualAdvertisingCommitmentRebate on each individual screen at the screen level, which will preclude that screen from being included in the campaign screen selection, unless acceptable too the Certified User implementing the campaign. All City in Screen Network Discount Set Select Commission Rate Up To 15% Up To 10%
Add User Information Administrators can complete details on this screen to add a User and specify details of the User, their position within the organization and their system privileges that will dictate those sections of the program that they can access.
View User Information A Licensee has a quick reference of all Certified Users that have been appointed by the Licensee or by those appointed by the Licensee.
Screen Order Header Text Here A Licensee authorized person(s) can enter the Screen Section of the iMON System and complete the required data to add a screen to the Licensees Screen Network. After ordering a screen, the Licensee must immediately complete details relevant to setting up a new screen. This will allow the factory to automate the configuration requirements in the screens operating system prior to being dispatched for installation. On this page, the Licensee must complete the Location Details of where the screen will be installed. The system will then automatically validate the location to ensure that all information relevant to the address for installation is absolutely accurate. Once turned on, the Screen will verify the suitability of the chosen location. Measuring total potential audience, audience members that viewed the screen, how many times and how long they viewed it for, in conjunction with what was playing on the screen at that time. All of this not only validates a location’s audience, it also qualifies the played media‘s suitability to that audience and its effectiveness.
City Base Rate Cities With Base Line Pricing Set: Pricing Set As the Licensee has not set the Base Price Rate for the city where this screen will be located the system has automatically displayed this screen to enable the Licensee to make his selection. This City Base Rate will henceforth be the default rate in the system for every screen this Licensee installs in this city. If a Licensee feels that a particular screen requires a variation from the City Base Rate then this can be done in the system on the “Screen Price” page for that particular screen Beijing Chongqing Guangzhou Shanghai Before a Media Company (Licensee) can add a screen they must first Set The Base Line Prices for all Ad Run Times for all screens owned by the Licensee in each city in their screen network. In addition, they can further adjusted at a screen level, each screen in a Licensees Screen Network, by applying a different rate for any day or days in the year for both Peak and Off Peak times.
Screen Hardware and Power Properties On this page, the licensee must select the hardware properties relevant to the screen, which will include screen type, data connection and screen power up times over a 7 day week. This allows for the screen to leave the factory preconfigured, and ready for use in its new location. • Standard Vertical Screens come with: • Individual or Grouped Control and Tasking • Audience recognition & analytics: • Pinpoint target marketing • Dynamic media play • Multi-level audience reporting • Augmented Reality interaction • Duel WIFI and Hot-Spot Generation - • Facilitating: • Browser/Push Advertising • Big Data capture [reports/farming] • Smart device to Screen interaction [games] • Social media linking/Interaction. • NFC and QR code functionality: • Smart Ad Links • After hours purchasing • Website linking [product info] • E-Coupons/Offers/Discounts/GWP • Static and Slide media display • Standard/Duel Horizontal Screens come with: • All of the above – Plus: • Hi-Definition Video Display • Movement/Gesture Recognition - • Facilitating: • ‘Wave’ audience interaction • Screen Interaction at Distance. • After hours shopping Duel Screen
Advanced Screen Pricing Functionalities This page allows a Licensee to set a specific rate for each individual screen where the Licensee believes that this Screen Rate should be varied from the default City Base Rate In effect, this function provides a Licensee with the ability to select a different rate for every day of the year for each screen in his network. The screen’s self-analysis functionality will assist in determining the viability of changing an individual screen’s display value, using audience numbers, view time and interaction factors.
Peak / Off Peak Time Configuration Setting the Peak and Off Peak times of the screen can be done easily by adjusting the slider. The amount of Peak times can be modified by a simple double click. At this time, a minimum of 6 Hours Peak is enforced in the system. Once activated, the screen will use it’s own audience and location analytics to prioritise the Peak Time Run of advertisements to maximise the exposure to the specified Target Audience.
Map view of Screens On this page, a Licensee can select from an extensive range of filters relevant to the specific location parameters of an individual screen or screen network. Some of these filtering choices are; Best exposure to a chosen Target Audience [Age/Gender/Etc.], GDP, Average income, Adjacent feature [Retail-outlet/ATM], Geographic or Location Category – as per list above.
List view of Screens On this page, the Licensee can view a list of all active screens on his network, their location details and their operational status.
Individual Screen Information On this screen the Licensee can access information on a single screen basis. This information will include screen location, Screen Sponsor, Screen Rate, Screen Details relevant to its configuration, Media Playlist history and Audience Reporting history.
At this point in IMON, a Licensee has completed all the requirements for utilization by all Users • For the purposes of this overview, we will now take you back to enable you to see all relevant pages that a Certified User would see when implementing an Advertising Campaign. • It starts immediately after Login
Home – is the main entry point for all Users to the System. It is totally customisable by the end Users as it consist of many different Modules that the user can use as a quick reference to any part of their privileged access inside the IMON System. Users – Contains all the function to Add and Manage Users for the company’s account within the IMON System. Screens - Allows instant access to deliver and monitor all screens on the IMON System for all Licensees. Media Vault –is a secure multifunctional file system for each individual media advertiser. Inside the Media Vault, the authorized user can view, report or check status of approval through the Media Vault. Campaigns – Contains all Campaign functions in relation to Campaign Analytics, Launching a Campaign. IMON Market – is currently in development. It will contain the functions of Group Buying Screens, to facilitate for Licensee’s in getting a better purchase price. Media Buyers and Licensee’s will be able to place Online Auctions for prime time Advertising Slots.. Add something about Screen Network Options, and maybe B2B services (Media Agency Video production Services, etc.) Tracking - Is available for Users that want to manage Accounts, Invoices, Tax, Banking and Fee’s from within the IMON system. Reports – Allows for users to gain analytical statistics on numerous levels from within the IMON system. Users are able to generate income reports, Audience Reports and Purchase Tracking Reports.
Certified User Account Homepage • Each Certified User will have their own customizable Homepage to allow them to select from an extensive range of widgets relevant to their particular User role. • Giving them real-time updates and instant access to functions and displays for quick, easy, seamless, interaction with the aspects of the business that they need to be in control of. • Any of these interactive displays can also be set to give alarms/alerts for set Targets or Actions within the system being achieved, for example: • Sales/Campaign Budget • Target audience exposure • Interactive promotional quota • Coupon uptake • Contract expiry date • New screen brought on-line
Test text A Certified User can access their own Media Vault, which holds all Client Media that has been uploaded and is ether certified by China.com.cn or is pending certification. The media files held in the vault are encrypted at ‘bank security level’ throughout the submission, verification and storage process and have dynamic tagging ability allowing them to be sorted and searched in a myriad of ways for rapid retrieval. Media Vault Information
Choose Template A Certified User can select from various advertising medium’s . In this case we they have chosen outdoor digital. The system offers different templates that can support static and SD or HD Video formats. Supported Formats 800 x 600 or less 4:3 MP4 480 x 600 or less 4:5 PNG Supported Formats 1920 x 1080 16:9 MP4 / PNG 1280 x 720 16:9 MP4 / PNG Supported Formats Various PNG Sizes Supported Formats 1080 x 1920 9:16 PNG X 1280 9:16 PNG Portrait Screen Online Advertising
Campaign Properties Page 1 of 2: Upon selecting the Campaign Template, the Certified User must input the various Campaign Properties. These properties consist of the Advertising Client, Campaign Description, Budget for comparable costing, and the media selected for this campaign.
Although impossible to display with static slides, the drill-down within the Campaign Extras covers the extensive range of interactive campaign types, incorporating: • NFC e-Commerce • Augmented Reality • Multiple linked media types • Print, Internet, Outdoor Digital & TV. Campaign Properties Information Page 2 of 2: The Certified User must then select the Start Time and End Time for the campaign, Number of Plays, Peak Plays, Audience Report (if required), and/or a Promotional Website Link in the form of a QR Code or NFC URL tag. Upon selecting a Promotional Website Link, the IMON system will then track the amount of Web Traffic that will provide online popularity statistics in relation to the campaign. The system similarly tracks consumer details when an e-Coupon is attached to a campaign. The customer’s profile, their coupon use, compatible purchases, purchasing habits, etc.
Interactive Campaign Types • Banner Ad [single support] • Banner Ad [Screen Sponsor] • Static Ad • SD Video [mixed media layout] • HD Video [full screen] with NFC pointer • Mixed Media Combination [SD Video + Static Ad + Banner] • Cartoon Sponsor - Mixed Media [SD Video + Static Ad + Banner] • BTV - Mixed media combination [SD Video + Static Ad + Banner] • Cartoon & BTV channel sponsor - Mixed Media [SD Video + Static Ad + Banner] • Any of the above, plus - QR Code or NFC smart phone interaction + e-commerce. • Any of the above, plus – Customer gesture, media interaction. • Any of the above, plus – Reactive Target Media Content [using the facial recognition software to trigger the play of media matching the viewing audience. Real-Time-Media-Audience-Matching [RTMAM]. • Any of the above, plus – Customer AR+ interaction experience. • A ‘Multiple Media Types’ - [Linked Campaign] i.e. Print /TV /Internet /Outdoor Digital /Etc.
Campaign Filter Properties On this page the Certified User has the ability to vary already selected Campaign Properties in order to maximize the desired outcome. City Selection By selecting an applicable screen ‘Discount Rate’ the number of available Screens for selection in the campaign will also fluctuate. Each variable can be adjusted individually in relation to achieving optimum the result in, for example, CPM [Cost/1000 Views], Geographic Spread, Target Audience or Location Category, in relation to the Budget. Discount Rates Included In Search 74% Max 54% Max 36% Max No Discount CPM. Cost/1000 20.04
Campaign Details On this screen, the User can view a complete summary of the Campaign Properties selected in the previous screens. CPM .Cost/1000 Views 20.04
Custom Reporting On this Page, the Certified User can select Reports in various formats from Graphs to Spreadsheets that can be emailed directly or printed for any variables that are factors relevant to the properties selected for the Campaign.
Reporting There is almost no limit to the amount of comparative reporting available though the IMON system, a single campaign example of what is possible might be : You want a report on the total amount of a selected ‘Target Audience’ within the human traffic for the selected screens chosen for a campaign. This can be done at any stage before the launch date, to assist in optimizing the screen selection process. Then during the campaign you might want a Campaign Effectiveness Report running on your ‘Homepage’ with alerts set for different aspects of this campaign. For example, once the NFC coupon interaction reaches a chosen ‘uptake’ quantity, a sell through point is reached or budget achieved. At the end of this campaign another report might be a Total Campaign Properties Comparison between all aspects of the individual campaign, e.g. the contrast between the Targeted Audience and the Actual Audience that viewed the media and used the NFC coupon [Numbers by Age/Gender/Ave income/Marital status/Interests/Family dynamic/Location/Ethnic group/If they have children/How many participated in a similar promotion/How many bought a similar product/Etc.]
Tracking • Accounts, banking, contracts and more, this customisable management interface allows a single portal through which to view, track, manage or audit archival reference for, but not limited to, the following: • Hardware Management & Tracking: • Logistics • Manufacturing • Contract Management for: • Screen purchase • Screen rental • Delivery • Installation • Site management • Maintenance • Clients • Campaigns • Accounts Payable/Receivable: • Campaign revenue • Rebates • Screen rentals • Screen sponsorships
