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Media Convergence: Cooperation, Collisions, and Change Brigham Young University, Provo, Utah, USA

Webcasting Worldwide: A Study of Convergence, Innovation & Business Models Among Leading Webcasters in Multiple Countries. Media Convergence: Cooperation, Collisions, and Change Brigham Young University, Provo, Utah, USA October 13-15, 2005

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Media Convergence: Cooperation, Collisions, and Change Brigham Young University, Provo, Utah, USA

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  1. Webcasting Worldwide: A Study of Convergence, Innovation & Business Models Among Leading Webcasters in Multiple Countries Media Convergence: Cooperation, Collisions, and Change Brigham Young University, Provo, Utah, USA October 13-15, 2005 MODERATORS: DR. RICHARD GANAHL, BLOOMSBURG UNIVERSITY, DR. LOUISA HA, BOWLING GREEN STATE UNIVERSITY

  2. Panel Presentations • Webcasting: A Comparison of Factors Affecting Global Convergence, Innovations & Business Models, R Ganahl, BU • Webcasting in Germany, Miriam Smith, SFSU • Are Leading Webcasters in the US Trendsetters for the World? Louisa Ha, BGSU • Leading Webcasters in Greater China: One Language, Many Differences, Alice Lee, Min Hang, Yu-li Liu, Dahong Min, Clement So, Binyan Yang Model of Convergence, GANAHL

  3. Webcasting: A Comparison of Factors Affecting Global Convergence, Innovations & Business Models Media Convergence: Cooperation, Collisions, and Change Brigham Young University, Provo, Utah, USA October 13-15, 2005 PRESENTER: DR. RICHARD GANAHL, BLOOMSBURG UNIVERSITY

  4. Global Research Team Louisa Ha, Bowling Green State University, Richard Ganahl, Bloomsburg University, Alex Arampatzis, Edge Hill University College, Ilhem Allagui, University of Montreal, Piet Bakker, University of Amsterdam, Tiziano Bonini, IULM University, Marylaine Chausse, University of Montreal, Baoguo Cui, Tsinghua University, Petar Djekic,University of Cologne, Mike Friedrichsen, University of Flensburg, Mónica Herrero, University of Navarre, Kenichi Ishii, University of Tsukuba, Astrid Kurad, Univesity of Flensburg, Claudia Loebbecke, University of Cologne, Claude Martin, University of Montreal, Catherine Monsen, Norwegian School of Mangement, Kyle Nicholas, Old Dominion University, Morihiro Ogasahara, University of Tokyo, Sora K. Park, Kwangwoon University, Asle Rolland, Norwegian School of Mangement, Charo Sádaba, University of Navarre, and Niranjala D. Weerakkody, Deakin University. Model of Convergence, GANAHL

  5. Convergence = Webcasting!“…the digital delivery of textual, video content through the Internet…” Model of Convergence, GANAHL

  6. Countries In Final Study Model of Convergence, GANAHL

  7. Original Project Objectives • STUDY BUSINESS MODELS OF 13 COUNTRIES’ WEBCASTING LEADERS • ESTABLISH GLOBALNESS OF WEBCAST AS EMERGING MEDIA • DETERMINE LEVEL OF DOMESTIC CONTENT CONTRIBUTION Eventual Project Outcomes • STUDY OF 16 GLOBAL WEBCASTING LEADERS PLUS MIDDLE EAST ARAB AREAS • ESTABLISH GLOBAL BUSINESS MODELS & DOMESTIC CONTENT CONTRIBUTIONS • ESTABLISH FACTORS AFFECTING CONVERGENCE, INNOVATIONS & BUSINESS MODELS Model of Convergence, GANAHL

  8. Research Method & Sampling • LEADING WEBCASTERS IN MAJOR BROADBAND MARKETS • INFORMANT INTERVIEWS TO IDENTIFY MAJOR WEBCASTERS • LARGER MARKETS N = 20; SMALLER MARKETS N = 10; N = 220 Internet Measurement • MUCH INFORMATION REGARDING SITE RANKING & TRAFFIC IS PROPRIETARY • OFTEN WIDELY DIFFERING DATA CONCLUSIONS AND RANKINGS • DEFINITIONS, LANGUAGE, SELF-REPORTS AND CULTURAL DIFFERENCES Model of Convergence, GANAHL

  9. WHAT DID WE FIND? Model of Convergence, GANAHL

  10. INTERNET USE 1999 NO AM 124m 51% EUROPE 47m 19% ASIA 42m 16% WORLD 243m TOP 10 EU DOMAINS YAHOO! EXCITE MSN NETSCAPE AOL MICROSOFT LYCOS 3 DOMESTIC SOURCE: TOTAL INTERNET USE INCLUDES TOP 10 GLOBAL USERS. MMXU EUROPE, COMPUTER INDUSTRY ALMANAC, PC DATA ONLINE, UNPUBLISHED MANUSCRIPT BY R GANAHL INTERNET USE 2005 ASIA 199m 33% NO AM 176m 29% EUROPE 104m 16% WORLD 604m W-CAST OWNERSHIP DOMESTIC OWNERSHIP DOMESTIC CONTENT SOURCE: CIA FACT BOOK, 2005 HA and GANAHL, et al Major Geog’ Shifts in I-Growth Model of Convergence, GANAHL

  11. WEB LEADERS IN 1999 1st USA 110.8m 2nd JAPAN 18.2 3rd UK 13.9 4th CANADA 13.3 5th GERMANY 12.3 6th AUSTRAL 6.8 7th BRAZIL 6.8 8th CHINA 6.3 9th FRANCE 5.7 10 SO KOREA 5.7 SOURCE: TOTAL INTERNET USE INCLUDES TOP 10 GLOBAL USERS. MMXU EUROPE, COMPUTER INDUSTRY ALMANAC, PC DATA ONLINE, UNPUBLISHED MANUSCRIPT BY RJ GANAHL WEB LEADERS IN 2005 1st USA 159m 2nd CHINA 94 3rd JAPAN 57.2 4th GERMANY 39 5th SO KOREA 29.2 6th UK 25 7th FRANCE 21.9 8th ITALY 18.5 9th INDIA 18.5 10 CANADA 16.1 SOURCE: CIA FACT BOOK, 2005 SOURCE: CIA FACT BOOK, 2005 Changes in I-Use Rankings Model of Convergence, GANAHL

  12. Profile of Leading Webcasters Model of Convergence, GANAHL

  13. W-cast Ownership by Country Model of Convergence, GANAHL

  14. Webcast Content by Origin Model of Convergence, GANAHL

  15. Business Model by Country Model of Convergence, GANAHL

  16. Business Model by Site Type Model of Convergence, GANAHL

  17. First Now B-band Laggards • FIRST SOUTH KOREA 24.9 per 100 inhab • SECOND HONG KONG 20.9 • THIRD NETHERLANDS 19.4 • FOURTH DENMARK 19.3 • FIFTH CANADA 17.6 • SIXTH SWITZERLAND 17.0 • SVNTH TAIWAN 16.3 • EIGTH BELGIUM 16.0 • NINTH ICELAND 15.5 • TENTH SWEDEN 15.1 • TWELTH JAPAN 14.1 • FIFTNTH UNITED STATES 11.4 • SVNTH UNITED KINGDOM 10.3 SOURCE: INTERNATIONAL TELECOMMUNICATION UNION, 2005 Model of Convergence, GANAHL

  18. B-band Delivery by Tech’y RANK C’TRY DSL CATV TOT TOTAL SUBS’RB • 1st SO KOREA 14.1 8.5 24.9 11.921 mill • 3rd DENMARK 11.8 5.5 18.8 1.013 • 5th CANADA 8.6 9.1 17.8 5.631 • 8th JAPAN 10.4 2.3 15.0 19.097 • 10th NORWAY 12.3 2.0 14.9 .680 • 12th USA 4.7 7.4 13.0 37.900 • 14th UK 7.1 3.4 10.5 6.256 • 17th SPAIN 6.4 2.0 8.4 3.441 • 18th GERMANY 8.1 0.2 8.4 6.905 • 20th ITALY 7.6 0 8.1 4.701 • 21st AUSTRALIA 5.7 2.0 7.7 1.548 • 30th GREECE 0.4 0 0.4 .048 • TOTAL OECD 6.2 3.4 10.3 118.599 SOURCE: ORGANIZATION FOR ECONOMIC CO-OPERATION & DEVELOOPMENT (OECD), 2005 Model of Convergence, GANAHL

  19. A Global Model of Convergence • GEOGRAPHY • GOVERNMENT’S ROLE • POLITICAL STRUCTURE • MEDIA INDUSTRY • TECHNOLOGY INFRASTRUCTURE • CULTURAL ENVIRONMENT Model of Convergence, GANAHL

  20. Geography: Foster or Hinder • SMALL LAND & DENSE POPULATION: FOSTER GROWTH: SO KOREA & HK • LARGE LAND & SPREAD POPULATION: HINDER CHANGE: UNITED STATES • LARGE LAND & SPREAD POPULATION: COHESION: CANADA Government: Promote or Stall • PROMOTE GROWTH & COMPETITION: FOSTER GROWTH: ASIA & SCANDAVIA • PROTECT STATUS QUO: SLOW GROWTH & STIFLE ENTRY: UNITED STATES • COMPETE WITH PRIVATE SECTOR: LEVY FEES & AD SALES: UK & EUROPE Model of Convergence, GANAHL

  21. Political: Censorship or Open • WEB = TOOL OF SOCIALIZATION: CONTROL CONTENT: CHINA • THEOCRACY & TRANS-NATIONALISM: RELIGIOUS CONTENT: ARAB AREAS • MINIMAL INTEFERENCE: CONTENT EXPERIMENTATION: NA, E & ASIA Media Industry: Friend or Foe • STRONG TRADITIONAL MEDIA: CONTENT EXPERIMENTATION NA, E & ASIA • UNIQUE MEDIA HISTORY: PIRATE RADIO, MY-OWN MEDIA, P2P: ITALY • STRONG GOV/TMEDIA CONTROL: STIFLE WEB EXPERIMENTATION: MANY C&B’S Model of Convergence, GANAHL

  22. Technology Infrastructure • NEW INFRASTRUCTURE & DELIVERY: WIRELESS, 3G, 3rd SREEN: JAPAN • FIRST GENERATION INFRASTRUCTURE: DSL & CATV RELIANCE: USA • FUTURISTIC ORIENTATION: CONTENT EXPERIMENTATION: ASIA Cultural Environment • GREECE: LARGE EX-PAT POPULATION: INTERNET TOOL OF CONNECTION • MIDDLE EAST: TRANSNATIONAL THEOCRACY: INTERNET TOOL OF SOCIALIZATION • EUROPEAN TRADITIONAL ROLE OF GOVERNMENT: INTERNET IS CULTURAL TOOL Model of Convergence, GANAHL

  23. Some General Observations • INTERNET=GLOBAL SITES=LOCAL • DIGITAL DIVIDE: WITHIN & AMONG • MICROSOFT = GLOBAL ELEPHANT • RELATIVELY FEW GLOBAL BRANDS • CONTENT: ADULT, MUSIC, GAMING • MASS MEDIUM TO MY-OWN MEDIUM Model of Convergence, GANAHL

  24. LET’S DO IT AGAIN!!! Model of Convergence, GANAHL

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