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Northeast Beef Promotion Initiative – Public Relations

Northeast Beef Promotion Initiative – Public Relations. 2008 - 2009. Goals for 2008-2009. Four public relations events focused on our consumer – health conscious foodies or adventurous adults – in the Northeast. Secure retail or foodservice partners and also additional investments.

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Northeast Beef Promotion Initiative – Public Relations

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  1. Northeast Beef Promotion Initiative – Public Relations 2008 - 2009

  2. Goals for 2008-2009 • Four public relations events focused on our consumer – health conscious foodies or adventurous adults – in the Northeast. • Secure retail or foodservice partners and also additional investments. • A minimum of four state dietetic meetings, with a speaker, if possible. • Budget: $125,000

  3. CT Women’s Expo

  4. Philadelphia Distance Run • September 19 – 21 • Won merit award in national Best of NAMA competition • Sponsor of Children’s Fun Run, Fitness Expo • 15,000 Confident Cooking with Beef in every runner’s bag

  5. Distance Run Beef Messages

  6. Metropolitan Cooking & Entertaining Show, DC

  7. New England Dairy Promotion • New England Dairy Promotion Board asked to partner on a toolkit for New England retailers this fall. Focus was lean recipes and nutrition information. • Seven retailers received kits, at no cost to beef: • Donelans • Foodmaster • Roche Bros. • Big Y • Hannaford Bros.Co. • Shaw's • AHOLD (Stop & Shop, Giant)

  8. NBC 4 Health & Fitness Expo • January 10 – 11 • Washington DC Convention Center • 85,000 people – largest free health event for the public • Co-sponsored by the South Dakota Beef Industry Council & Balducci’s stores

  9. Program, Web Ads

  10. Upcoming Events - 2009 • Eastern Region Health, Physical Education, Recreation and Dance Annual Meeting – February • MA Dietetic Meeting (Speakers)– March • CT Dietetic Meeting – April • Boston Marathon (Cabot Creamery) – April • NJ Dietetic Meeting – May • DE Dietetic Meeting (Speaker) – May • Marine Corp Marathon Fitness Expo - October

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