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Fairtrade & Fairmined Gold

Fairtrade & Fairmined Gold. Uniqueness of Fairtrade & Fairmined Gold. Fairtrade and Fairmined certified Gold is the world’s first independent certification system for gold and associated precious metals FLO + ARM Guarantee of a product which has been responsibly mined

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Fairtrade & Fairmined Gold

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  1. Fairtrade & Fairmined Gold

  2. Uniqueness of Fairtrade & Fairmined Gold • Fairtrade and Fairmined certified Gold is theworld’s first independent certification system for gold and associated precious metals • FLO + ARM • Guarantee of a product which has been responsibly mined • Exclusively available from artisanal small-scale miners • Clearly defined set of standards • Chain of custody system • Traceability • Consumer certification mark

  3. Need • Artisanal and small-scale mining accounts for 90% of labour employed in gold extraction • Globally over 100 million people depend directly or indirectly on ASM • A poverty driven livelihood (less than $2/day) • ASM is marginalized within the value chain- receiving only 15% of revenue generated • Ignored by all major policy makers, economists, environmentalists and development theorists

  4. Impact and benefits • Transparency & traceability in the supply chain • Progressive environmental responsibility- management of toxic substances • Greater access to mineral wealth for miners • The minimum price limits exploitation by disreputable traders and companies • Improved gender equality for women • Elimination of child labour • Standards for labour conditions • Health and Safety improvements • Premium payments direct to communities for their development priorities

  5. Targets for growth and market share • February 2011 – launch of Fairtrade & Fairmined Gold and Associated Precious Metals • Fairtrade and Fairmined 15 year vision- to capture 5% of the gold jewellery market (approx 25 tonnes of Gold) • Target volume can be met from the projected supply of certified ASM gold. • Key North American & European Markets • UK industry leading the global market in ethical jewellery

  6. Benefits for Businesses • Transparent and traceable supply chain • Growing awareness of the FAIRTRADE Mark- 74% of public recognise the Mark* • 70% of consumers believe independent certification is best way to verify a product’s ethical claims** • Added value- Buying jewellery for a special occasion holds greater value and significance if it carries the Fairtrade and Fairmined Marks***. • Access to growing ‘ethical’ consumer base • UK leading innovation- all sectors of the industry • The best ‘gold story’ in the world * Kantar,Omnibus, March 2010 ** Globescan, January 2010 *** Globescan, January 2010

  7. The numbers • Premium • 10% - Fairtrade and Fairmined gold • 15% - Fairtrade and Fairmined ecological gold • Fairtrade minimum price • 95% of LBMA daily fix • License fee 1.7% on wholesale value finished product • Nine co-ops equalling 350+ Kilos per annum Please contact the Fairtrade Foundation for specific details on registration and certification

  8.         Dual stamp                Maker’s mark            Fineness     Assay mark .                                                                                                    Products that can carry the dual mark • Gold Jewellery (9 cts or above, all colours) • Commemorative coins • Trophies and medals • Religious artefacts

  9. How to get involved • www.fairtrade.org.uk/gold • Victoria Waugh – gold account manager • gold@fairtrade.org.uk • 0207 405 5942

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