Tailoring Recruitment and Delivery Strategies

Tailoring Recruitment and Delivery Strategies Chapter Two cont…

Adherence • Challenge is to keep clients after they join. • Adherence is sticking to it. • Adherence and retention are synonymous. • Attrition is loss of members.

Benchmarks of Adherence • Fitness clubs attrition rate is 34%-50% • 11 to 20% would be acceptable • 50% of young exercisers drop out in 1st 12 weeks • Moderate is better than high intensity • Home is better than club rates

Benchmarks cont… • Middle aged adults attrition is 30% • Adherence increases over time • Diabetes patients 75-80% attrition • Some exercisers go on to exercise at home • Primary goal is to keep people active • 75% of dropouts occur in 1st 6 months • After 12 months only 8% more dropped out

Predictors of Adherence • Demographics of adherence • High ed • High income • Male • Young • Healthy • Disincentives • Obesity, smoking, health problems, aged

Predictors cont… • Longer exercising means more adherence • Increased fitness is not a predictor • Although quick results will tend to keep clients • Key is to turn exercise into a habit

Motivation • Outcome expectations lead to starting exercise • Self confidence also promotes adherence • Goal setting & positive feedback will keep clients • Leadership style may also promote adherence • Older adults may have social adjustments • Variety may be key at start

Motivation cont… • Phone calls and buddy systems my motivate • Gender or age groups may be motivational • Filling the void of retirement may be a goal • Socialization may play a role in picking a class • 70% of the reasons people leave are controllable

Summary • Watch patterns in the field • Watch client profile for changes • Evaluate client base to know what they need • Barriers are preferences of clientele

Questions • Page 28 • Question 2 • Question 4 • Question 5

Tailoring Recruitment and Delivery Strategies