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Recruitment strategies for 2012

Recruitment strategies for 2012. National Local Government Corporate Services Conference, October 2012. The next 30 minutes or so…. Tangible tools you can use, drawn from best practice employer branding: 1. Finding candidate and employee insights 2. Using candidate and employee insights

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Recruitment strategies for 2012

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  1. Recruitment strategies for 2012 NationalLocalGovernmentCorporateServicesConference,October2012

  2. Thenext30minutesorso… Tangibletoolsyoucanuse,drawnfrombestpracticeemployerbranding: 1.Findingcandidateandemployeeinsights 2.Usingcandidateandemployeeinsights 3.Craftingemploymentmarketingmessages 4.Video–thebestthingsinceslicedbread 5.Usingsocialmedia

  3. Usefulinsights Knowwhatismostimportanttothemandwhy Knowwhatemployeesmostlikeaboutyouandwhy Knowwhereyoudeliveronthesethings–findrealexamples Knowwhatcandidatesbelieveaboutyou(thegood,thebadandtheugly) Isolatethemisconceptionsandknowledgegapsidealcandidateshaveaboutyou Knowhowyou’redifferent Knowhowandwherecandidatebeliefsaboutyouaresetandinfluenced KnowwhichEVPstoturnintoemploymentmessage

  4. Anexample:Planners Why? Aninterestinshapingtheirphysicalenvironmentandinfluencingthewayitfunctions Mostimportant: •TECHNICALLYINTERESTINGAND/ORDIFFERENTPROJECTS •VARIETYTHATDEVELOPS(RESIDENTIAL,COMMERCIAL,INDUSTRIAL,RURAL) •SUPPORT,EMPOWERMENTANDMUTUALRESPECTTHATDEVELOPS •ATTHECUTTINGEDGEOFPLANNINGANDENVIRONMENTISSUES •COMPLIANCE/CERTIfiCATIONVS.ADVISORY/POLICYDEVELOPMENT Influencers •GLASSCEILING •LEVELOFADMINISTRATIONEXPECTED •TECHNOLOGYSYSTEMS

  5. Employmentvaluepropositions ASPIRATIONSAND NEEDS-JOBS, BELIEFSNOW CAREERS,EMPLOYERS DELIVERYBY IDEALBELIEFS ORGANISATION EVP1 ORGANISATIONAL IDEAS EVP2 EVP3 WORKFORCEGROUP PRACTICES EVP4

  6. Usinginsights Workforce Planning AttractionSocialMedia MessagingContent Careers Websites Phase4:Debrief Exit Conversations Recruiter Conversations Job Design LineManager Conversations Internal Communication Candidate Interviews

  7. ProblematicLocalgovernmentcandidatebeliefs: •THEREISNOCAREERPATHINLOCALGOVERNMENT •THEWORKISNOTCHALLENGINGORINTERESTING •IWON’TBEALLOWEDTOBECREATIVEORTAKERESPONSIBILITY •IT’STHEEASYOPTION

  8. Craftingemploymentmessages

  9. Video

  10. Socialmedia:it’snotamedia… ...It’saconversationtochangearelationship. 1.Whatrelationshipsandhowdoyouneedtochangethem? 2.Whatconversations? •CONVERSATIONSYOUWANTTOINflUENCE •CONVERSATIONSYOUWANTTOSTART 3.Who? •WHOWILLDEVELOPCONTENTTOPUBLISH? •WHOWILLPUBLISH? •WHOWILLCARRYONTHECONVERSATION? 4.How? •CONTENTPLAN

  11. Facebook

  12. Insummary 1.Maketheefforttofindrelevantcandidateandemployeeinsights 2.Usingtheinsightsconsistentlyacrosstheentire“candidateandemployeelife-cycle” 3.Craftingemploymentmarketingmessagestoinfluencemisconceptionsandknowledgegaps (andsochangebehaviour) 4.Trytoinvestinvideo:it’sworthit! 5.Socialisanongoingdialogue,nota“set‘nforget”mediabuy

  13. Thankyou

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