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Natural Resources Centre

Confederation College. Natural Resources Centre. NRC Goal. Strategic Business Unit. Increase revenue from training contracts Expand client base and increase activity with existing clients Increase the number of research projects Focus on high value-added research projects

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Natural Resources Centre

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  1. Confederation College Natural Resources Centre

  2. NRC Goal Strategic Business Unit Increase revenue from training contracts Expand client base and increase activity with existing clients Increase the number of research projects Focus on high value-added research projects Expand research partnerships Develop commercialization opportunities

  3. Communication Plan • Promotional Marketing • Print (brochure, annual report, fly-sheets, signs ) • Electronic (web, blogs, SM) • Presentations • Internal – BOG, Sr Team, Schools, Students • External – clients, partners, stakeholders

  4. Promotional Materials Print Electronic Website Blog Forestry Mining Environment Water Energy Facebook Twitter • Name • Logo graphic image • Logo production • Signs (ctr, campus, enter) • Letterhead etc. • Brochure (8x11, 4pg, 1F) • FlySheets • Training • Research • Commercialization

  5. Marketing Budget - Print

  6. Budget – Electronic + Signage

  7. Signage Build internal awareness Connect visual image with students Reinforce top of mind awareness • Centre • Front door of building • Office doorway • Above reception desk • Next to Mgr office and classrooms • Campus • Exterior doorways – S:M:D • Various hallways of Shuniah Bldg • Entrance-ways • Large CC signboards (GLR, Bal, W-2)

  8. Brochure Copy • Title: Natural Resource Centre • Confederation College • Slogan: • H1: Expertise • Forestry, mining, energy, environ, water, • H2: Professional Services • Training, • Research • Commercialization • H3: Experience • Training - WhiteFeathers, • Research – AbBo • Commercialization - BioMass • H4: Partnerships • govt, • industry • community • H5: Testimonials • Training • Research • H6: Contacts

  9. Internet • Website • Home, about, contact, brochure info, project descriptions, training, research, • Blogs • Social Media • FB • Twitter – research updates • YouTube • LinkedIn

  10. Presentations

  11. Interchanges Conferences Industry Meetings Sector Council(s)

  12. Media Events • Media Event • 1st: Training Initiative • 2nd: Research Project • 3rd: Commercialization • Press Releases • 1st: Student Grad • 2nd: New Program Launch • 3rd:: Partnership News • Public Relations • Department volunteer effort

  13. Student Engagement • Assigned Academic Projects • Grad Internships (NRC, Partners, SMEs) • Academic Coops • Volunteer Opportunities • Employment • On-campus, P/T, F/T summer, F/T after grad • SME / Entrepreneurship Start-ups • Cross-college

  14. Gantt Gantt Chart of NRC Planned Activcities 2011-12

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