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Sport Management

Sport Management. First Semester 2018 3rd Period Mrs. Malone. Sport Management. Defined as: “All people, activities, businesses, and organizations involved in producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation related.”. What is “SPORT”?.

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Sport Management

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  1. Sport Management First Semester 2018 3rdPeriod Mrs. Malone

  2. Sport Management • Defined as: “All people, activities, businesses, and organizations involved in producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation related.”

  3. What is “SPORT”? • Figure skating • Chess • Dance • Horse Racing • Diving • Billiards • Archery • Handball Table Tennis Cheerleading Bowling Golf Rowing Poker Equestrian

  4. Definition of SPORT Sport is any activity, experience or business enterprise focused on fitness, recreation, athletics or leisure. So what does that mean?

  5. SPORTS SPORTS therefore implies a collection of separate activities such as golf, soccer, hockey, volleyball, softball and gymnastics.

  6. SPORT • SPORT is an all-encompassing concept. It is a collective noun that includes all sporting activities, physical activities and associated businesses.

  7. The Evolution of Sport Management? • Ohio University was the first college to introduce a Sports Administration program • Walter O’Malley had the idea in 1957. He was president and chief stockholder in the Brooklyn Dodgers (now known as the LA Dodgers) • James Mason, a faculty member at Ohio University designed the curriculum, first offered in 1966.

  8. What are the Current Trends?

  9. Sport Industry Segments Product Type Model: • Sport Performance: offered to the consumer as a participation or spectatorial product. For example, amateur/professional sport, fitness firms, non-profit sports organizations, etc. • Sport Production: products needed or desired to produce or to influence the quality of sport performance. For example, equipment, apparel, fitness trainers, etc. • Sport Promotion: products offered as tools to promote the sport product. For example, promotional events, endorsements, media, etc.

  10. Economic Impact Model

  11. Sport Activity Model

  12. How Do They Spend $200 Billion in Sport? Categories: • Sponsorship • Media Broadcast Rights • Endorsements • Multimedia • Spectator spending • Operating expenses • Advertising Professional Services Facility Construction Licensed Goods Internet Sporting Goods Travel Gambling

  13. Top 15 Sources of Revenue #15 – Internet $240 Million #14 – Endorsements $900 Million #13 – Multimedia $2.4 Billion #12 – Facility Construction $2.5 Billion #11 – Sponsorship $6.4 Billion #10 – Media Broadcast Rights $7 Billion

  14. Top 15 Sources of Revenue #9 Licensed Goods - $10.5 Billion #8 Medical Spending - $12.6 Billion #7 Professional Services - $16 Billion #6 Travel - $16.5 Billion #5 Gambling - $19 Billion #4 Operating Expenses - $24 Billion #3 Sporting Goods - $27 Billion #2 Spectator Spending - $28 Billion

  15. # 1 Sources of Revenue Advertising - $30 Billion • Billboards, arena/stadium signage $17 Billion • National Network TV $5 Billion • Radio $2.4 Billion • National Cable $1.9 Billion • Sports Magazines $1.5 Billion • Regional TV - $570 Million • National Syndicated TV - $215 Million

  16. Career Segments in the Sport Industry • Intercollegiate Athletics • Professional Sports • Facility Management • Campus and Recreation • Community-Based Sports • Sports Information • Sport Marketing • Sports Journalism Sports Club Management Physical Fitness Athletic Training and Sports Medicine Consulting Entrepreneurship

  17. Top 20 Skills and Qualities • Communication • Honesty/Integrity • Interpersonal/Relating to others • Strong Work Ethic • Teamwork Skills • Analytical Skills • Motivation/Initiative • Flexibility/Adaptability • Entrepreneurial Skills • Risk Taker Computer Skills Detail Oriented Leadership Skills Organizational Skills Self-Confidence Friendly/Outgoing Personality Tactful/Polite Creative Sense of Humor Resourceful

  18. Are You Ready For Some Sport Management?

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