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Outreach

Outreach. Protocols. In Development – No Real NSF Guidelines  Operative Principles Scientific Process Analysis/Results Accessible Communication. Active Not Passive. Aesthetics and Information – How as much as why and what Questions to ask when producing outreach Where’s the science?

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Outreach

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  1. Outreach

  2. Protocols In Development – No Real NSF Guidelines  • Operative Principles • Scientific Process • Analysis/Results • Accessible Communication

  3. Active Not Passive • Aesthetics and Information – How as much as why and what • Questions to ask when producing outreach • Where’s the science? • Have I pushed the technology? • Comprende? (Do you – the audience- understand?) • Transmedia

  4. Part of outreach Creation • Throughline – What is the program really about • ROMEO AND JULIET – “True love defies even death.” • THE GODFATHER – “The story of a king and three princes” • MARCH OF THE PENGUINS – How nature perpetuates itself under even the most extreme conditions

  5. Tools • 360 websites – will reach more people than a PBS program – and for a longer period of time • Mobile Media • Web 1.0. – passive – information delivery • Web 2.0 – Interactive • Web 3.0 – The Cloud

  6. Changes in Scientific Approach • Jim Gray’s FOURTH PARADIGM • Sergey Brin’s Parkinson’s Research • 6 years vs. six months

  7. Visual/Audio Medium • “Optics” • Video • Stills • Ultrasound

  8. Characters • Character-driven • “Character” – can be • an idea • an animal • a herd • an ecosystem

  9. Remember Pressures and Consequences • Scientific • Aesthetic • Political

  10. Other Outreach • K-12 Curricula • Specific Groups – scientists, ranchers, communities • Radio • Agencies, museums, etc.

  11. Successful Scientific Outreach • Manhattan Project – “We have unleashed the power of the sun” • NASA – detailed, character-driven, risk-taking • Watson and Crick – Double Helix – one of the greatest “optics” • COSMOS – human, poetic, accurate

  12. NSF Science 360

  13. MFA in Science and Natural History Filmmaking

  14. Deep Gulf Wrecks

  15. Outreach • Really a question of appropriate choices • Always has to be considered – part of the scientific process • What do You – THE SCIENTIST – want people to know about your work?

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