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The Rhetorical Square

The Rhetorical Square. Audience. Purpose. Voice. Content. Purpose. To narrate To explain To persuade To describe. Comparison/Contrast Cause/Effect Definition Description Division/Classification. Summary Précis Narration Process Analysis Argumentation.

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The Rhetorical Square

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  1. The Rhetorical Square Audience Purpose Voice Content

  2. Purpose • To narrate • To explain • To persuade • To describe

  3. Comparison/Contrast Cause/Effect Definition Description Division/Classification Summary Précis Narration Process Analysis Argumentation ContentHow should the writing be organized?

  4. Audience • Who is the intended audience? • How will the audience respond to the writing?

  5. Other Audiences • Peers • Newspaper Publications • Parents, Friends, Relatives • College Admissions Officers • School Board Members • Businesses • Others?

  6. Why is it important to be aware of the audience? • The language should be appropriate to the needs of the audience. • Scientific terms or technical jargon may be appropriate in one writing situation, but not in another. • The writer must be aware of what the reader or readers know and what they need to know. • It is important not to offend or insult the reader.

  7. Audience Awareness? • My teacher wants me to write this stupid paper, so I’m just going to write a bunch of junk. • The writer has insulted the reader (his or her beloved teacher) and probably destroyed any chance of earning a good grade. • The correlation coefficient of the quantitative data proves that the null hypothesis cannot be rejected. • Most readers would not understand this statement. In this case the audience is a specialized group.

  8. Voice • Word Choice • Types of examples used • The way you treat your readers

  9. Review • Understand the purpose of the assignment • Understand the content of the assignment • Know your audience • Establish a strong, credible, engaging voice

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