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Big Dipa & Associates

-Offering Different Alternatives to the Late Night Experience-. Max Redmann , Dan McConnell, Dipa Gurung. Big Dipa & Associates. Our Goal:. To put a new spin on the Late Night Kise concept in order to increase participation on campus.

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Big Dipa & Associates

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  1. -Offering Different Alternatives to the Late Night Experience- Max Redmann, Dan McConnell, DipaGurung Big Dipa & Associates

  2. Our Goal: • To put a new spin on the Late Night Kise concept in order to increase participation on campus. • Find new ways of attracting both students and faculty.

  3. Demographics: • 45 people surveyed; 15 males and 30 females • 18 upper classmen • 27 under classmen • Everyone involved had heard about Late Night • Everyone who had purchased meal plans would attend more if plan covered Late Night option

  4. Survey Says:

  5. Opinion on Food:

  6. Based off research… • Students know about Late Night but not all attend • If meal plans covered Late Night, attendance would improve • Students want a place to study in the evenings over a place of entertainment • Opinion of food is relatively good, but most had no comment

  7. So….. • Based off our results, we believe that students want a NEW environment to study, eat and socialize. • Late Night Kise is just not appealing enough to students to keep attendance up and steady

  8. New Name! “The Union Lounge” • Strategy: To offer a new option for late night food that offers fast service, great food, and student collaboration • Theme: Welcome to your night

  9. Relocating:

  10. The Food: • Add salad bar • Healthier options along with current food that’s offered - gluten free products - organic foods

  11. Advertisements: • Advocate • Poster’s • -located in: CMU, Kise, Dorms, etc. • “Footsteps” • Banners • Flyer’s

  12. -Banner-

  13. Flyer “Footprints”

  14. Promotions: • Facebook • Scan Codes • Punch Cards • Use of MSUM Meal Plans • “Demo” Night • Opening Week Specials • Weekly Drawing • All Campus E-mail lists

  15. Samples: Punch Cards Scan Code App -Apply to: ~Posters ~Banners ~Flyers ~Facebook

  16. Media Expense Chart Total:$ 8,649

  17. Production Payment: Total: $5,750

  18. Promotion Budget: Total: $3,400.00

  19. Total Budget:

  20. In Conclusion: • The Union Lounge is a newly relocated late night event • Offers new healthy salad bar and organic foods • Will be advertised through multiple media outlets on campus. • This will be a brand new way of enjoying the late night food options and will put a new face on staying up!

  21. Thank you! • We at Big Dipa & Associates would like to thank you for all you time and attention • Have a great day!!

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