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Home Automation in Italy Status and trends

WG1-N1334. Home Automation in Italy Status and trends . Paolo Mongiovì. Sistema Casa. Since 1993 the specialized distribution channel for simple and custom automated solution The bridge between technology and the domestic environment Offering with an ample range of products and services.

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Home Automation in Italy Status and trends

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  1. WG1-N1334 Home Automation in ItalyStatus and trends Paolo Mongiovì

  2. Sistema Casa • Since 1993 the specialized distribution channel for simple and custom automated solution • The bridge between technology and the domestic environment • Offering with an ample range of products and services ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008

  3. Italian market • Increase of end user acceptance of technology • 10 millions of broadband subscribers with 42% growth • More companies invest on Home Automation • H.A. as key marketing point for electrical companies • Builders interest to the added value ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008

  4. Italian market • 60 millions of inhabitans • 27 millions of houses • 65% apartments in condominium • 35% single houses • New houses in 2007: 300.000 • Renoveted houses in 2007: 700.000 ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008

  5. Assodomotica • Association founded in 2005 • To accelerate the H.A. market • To spread know how at every level • Address all operators interested to H.A. • Point of reference for the market • CABA and TAHI partnership ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008

  6. Home Automation Market • 90 % of H.A. installations are in new and renovated houses • 10% of H.A. installations are in existing houses • Security installations in new and renovated houses: 40% • Total security installations in 2005: 400.000 ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008

  7. Market Trends • End users awareness of the benefits of the integration • Easy of use as key requirement (touchscreens, remote controls, …) • Trend from security to integration of automated functions • Installers training vs system integrators ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008

  8. Assodomotica Forecast • Base installation • Standard functions including security, safety, HVAC control • Advanced installation - Customized functions including security, safety, HVAC control, lighting, audio, video, … ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008

  9. Assodomotica Forecast • Average value of base H.A. installation: 3.000 € • Average value of advanced H.A. installation: 15.000 € • Base H.A. installations: 90% • Advanced H.A. installations: 10% • H.A. installations in 2005: 10.000 = 42 millions € • H.A. installations in 2010: 100.000 = 400 millions € ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008

  10. HOME AUTOMATION FORECAST IN ITALY (Number of systems per year) 120000 100000 80000 60000 40000 20000 0 2005 2006 2007 2008 2009 2010 Base systems Advanced systems Total ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008

  11. HOME AUTOMATION FORECAST IN ITALY 500 400 300 M € 200 100 0 2005 2006 2007 2008 2009 2010 Base systems Advanced systems Total ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008

  12. mongiovi@sistemacasa.it www.sistemacasa.it SISTEMA CASA Piazza Luigi di Savoia 24 20124 – Milan, Italy

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