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Strategy Deck

Strategy Deck. FY12 Sales Priorities. Live Fight Packages Approach Incumbents First Break & Expand Categories The Ultimate Fighter Octagon Signage & LIVE FIGHTS Incumbents New Prospects/Categories UFC on FUEL TV Exclusive access to the entire UFC Programming Library UFC Tonight

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Strategy Deck

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  1. Strategy Deck

  2. FY12 Sales Priorities • Live Fight Packages • Approach Incumbents First • Break & Expand Categories • The Ultimate Fighter • Octagon Signage & LIVE FIGHTS • Incumbents • New Prospects/Categories • UFC on FUEL TV • Exclusive access to the entire UFC Programming Library • UFC Tonight • Efficient Packages • Work with UFC to create joint platform packages • Insurance, Spirits, QSR, Travel, Snack Food, Financial

  3. Quick FYQ2 UFC Recap • 10/30/11 – FBC Primetime Special • SOLD OUT • 11/12/11 – FUEL TV Live Red Carpet Pre-Show • SOLD OUT • 11/12/11 – FBC Live Fight Premiere • SOLD OUT • Projected Fight Revenue: $400k • Actual Fight Revenue: $1.9M • Leveraged 11/12 Fight Package to write $300k incremental business on FUEL TV (Oct – Dec)

  4. Ufc on fox schedule

  5. UFC on FOX 2012 UFC Fights on FOX UFC Fights on FOX UFC Fights on FOX UFC Fights on FOX Prelim / Weigh-In / Post Fight Prelim / Weigh-In / Post Fight Prelim / Weigh-In / Post Fight Prelim / Weigh-In / Post Fight UFC Fights on FX UFC Fights on FX UFC Fights on FX UFC Fights on FX UFC Fights on FX Prelim / Weigh-In / Post Fight UFC Fights on FX: Weigh-Ins / Post Fights Prelim / Weigh-In / Post Fight Prelim / Weigh-In / Post Fight Prelim / Weigh-In / Post Fight UFC Fights on FUEL w/Prelims UFC Fights on FUEL w/Prelims UFC Fights on FUEL w/Prelims UFC Fights on FUEL w/Prelims UFC Fights on FUEL w/Prelims Weigh-In / Pre &Post Fight Weigh-In / Pre &Post Fight Weigh-In / Pre &Post Fight UFC Fights on FUEL: Weigh-Ins / Pre &Post Fights Weigh-In / Pre &Post Fight PPV Pre Fights / Preliminary Bouts (14 Total) UFC Primetime – 3 Part Miniseries – 1 Miniseries per quarter PPV Weigh-Ins / Post Fight Shows / Countdown Primetime Premieres (14 Total) The Ultimate Fighter 12/7/12 – Live Fight Finale The Ultimate Fighter 6/1/12 – Live Fight Finale TUF Prelim & Post Fight TUF Prelim & Post Fight

  6. Current UFC Partners • Anheuser Busch • Dodge • Edge • Boost Mobile • Harley Davidson • US Marines • TapouT • Safe Auto • THQ • Toyo Tires • Xyience • LionsGate/Paramount/Universal

  7. LIVE Fights – Strategies • Develop FOX TV portfolio sponsorship packages for Key UFC partners • Franchise Media Packages Across All FOX Platforms • Imminent Business : • Anheuser Busch • THQ • Harley Davidson • Working Targets: • Edge, Boost Mobile, Marines, Geico, Taco Bell, Nike, Under Armor, GM, Gatorade,PowerAde, Microsoft, Gamefly, Casio, AXE, Pizza Hut, Buffalo Wild Wings, K-Swiss, T-Mobile • Target Categories: • Apparel, Beverage (Non-Energy), Electronics, Spirits, Insurance, Auto After Care, Financials, Studios, Gaming

  8. LIVE Fights – PackagingOption 1 • Horizontal Fight Packages • FBC Fights – TENTIVELY 90 MINUTES • 22 :30 Units Per Fight • GOAL: Close 4 Annual Sponsors • $3.4M Per Package • 3 Units Strips in All FBC Fights • 4 Unit Strips in All FX Fights • 6 Unit Strips in All FUEL TV Fights • 4-6 Units in UFC PPV Prelims on FX • Minimum $300K ANNUAL Spend on FUEL TV • Includes: Features and BB in ALL UFC on FBC/FX/FUEL TV Live Fights and Pre/Post Shows

  9. LIVE Fights – PackagingOption 2 • Vertical Fight Packages - Quarterly • GOAL: Close 2 – 3 Packages Per Quarter • $1.2M Per Package • 3 Units Strips in All FBC Fights • 4 Unit Strips in All FX Fights • 6 Unit Strips in All FUEL TV Fights • 4-6 Units in UFC PPV Prelims on FX • Minimum $100K Spend on FUEL TV • Includes: Features in ALL UFC on FBC/FX/FUEL TV Live Fights

  10. LIVE Fights – Packaging Option 3 • Vertical Fight Packages – Single Fight Option • ALL Live Fighting within advertiser flight weeks • GOAL: Target Studios, Gaming and Scatter Market • $650K Per Package • 1 - 2 Units in One FBC Fight • 2 - 3 Units in FX Fight(s) • 4 - 6 Units in FUEL TV Fights • 4-6 Units in UFC PPV Prelims on FX • Minimum $50K Spend on FUEL TV • Includes: Features and BB in UFC on FUEL TV Live Fights

  11. LIVE Fights – FBC, FX, FUEL TV Features • FBC • Tonight's fight brought to you by • Keys to Victory • Rules of the Octagon • Tale of the Tape • Fight Replay • Fight Clock • Movie of the Night • Billboards • FX • Tonight's fight brought to you by • Keys to Victory • Rules of the Octagon • Tale of the Tape • Fight Replay • Fight Clock • Movie of the Night • Billboards • Corner Cam • Judge’s call • FUEL TV • Tonight's fight brought to you by • Keys to Victory • Rules of the Octagon • Tale of the Tape • Fight Replay • Fight Clock • Movie of the Night • Billboards • Corner Cam • Judge’s Call • Locker Cam • What’s Coming Up • Closed Caption • Event Announcement • Fight of the Night • In-Fight Promos • Sneak Peaks • In Break Movie/Video Game Vign. • Pre/Post Presenting Sponsors • Weigh-ins Presenting Sponsor • Pre-Fight • Predictions • Fighter Profiles • Strike Zone • Desk Signage • Post-Fight • Knockout/Submission of the Night Tier 1 Tier 2 Tier 3

  12. The Ultimate Fighter 2012 • Season 15 Premieres 3/9 • Season 16 Premieres 9/14 • The Ultimate Fighter format: • 60 minute show = 30 minutes reality / 30 minutes live fight • Spring and Fall season episode format: • Episode 1 - 2–Hour Premiere • Episodes 2-12 - 1–Hour Shows • Episode 13 Finale – 3 Hours • Imminent Business : • MillerCoors, DirecTV, TapouT, Dave & Busters, THQ, US Marines, Hooters • Working Targets: • AXE, Taco Bell, Subway, Geico, Dew/Amp, GM, Casio, Harley Davidson, Old Spice, Buffalo Wild Wings, Boost Mobile, Verizon, T-Mobile, VW, GameFly, Pizza Hut, 5-Hour Power, Kraft, NOS, Sonic, Dodge, Wrangler • Target Categories: • Apparel, Beverage (Including Energy), Electronics, Spirits, Insurance, Auto After Care, Financials, Studios, Gaming

  13. The Ultimate Fighter 2012 • Full Year Sponsorship • Spring and Fall season • $3M • 3 unit TUF Strip • Minimum $300k • annual spend • Integration/Feature • Half Year Sponsorship • One season • $1.75M • 3 unit TUF Strip • Minimum $150k • annual spend • Integration/Feature

  14. The Ultimate Fighter – Season 13 • Center Mat • 4 (8) Outer Mat Placements • 4 (8) Rails/Sides Placements • 4 (8) Posts Placements

  15. The Ultimate Fighter – Season 14

  16. The Ultimate Fighter – Previous Sponsors • TUF 14 (Fall 2010): • Product integration – Miller / Harley Davidson (small amount of clothing) / Dodge (coach vehicles) • Octagon center - Dave & Busters • Octagon sides – Dodge / Miller Lite / Capcom / Ubisoft • Octagon posts – Miller • Tale of the tape - Miller • Fight replay – Marines • Weigh In / Announcement - Dodge • Clock – Miller • TUF 13 (Spring 2010): • Product integration – Miller Lite / Jack Links Beef Jerky • Octagon center – Burger King • Octagon sides – Miller Lite / Schick / Dodge / Bathesda – Brink / X-Men First Class • Octagon posts – 6-hour power • Prep point – 6-hour power • Locker room door signs - 6-hour power • Tale of the Tape - Miller • Fight replay – Marines • Weigh in / Announcement – Dodge • Clock – Schick-Edge

  17. The Ultimate Fighter 2012 • Opportunities • Custom Branded Product integration • Starts with a brand brief • QSR • Video Games • Apparel • Vehicles • In-House • Octagon Signage • Locker Room • Entry Mat • Tale of the Tape • Fight Clock • Fight Announcement • Fight Replay • Fan Voting/Voting Revealed • Sweepstakes • Weigh-In Announcement

  18. UFC on FUEL TV Opportunities • Targets: Clients Targeting UFC Programming • Scatter • Short Flights • Minimum Budgets ($100k or Less) • Official Weigh-In Sponsorships • PPV Replay Packages • Quarterly Programming Packages • 500+ Hours of UFC Programming Annually • Product Integrations • UFC Tonight, UFC Unleashed • Custom Ideation Development • Commercial Pod Roadblocks • Short-Form Vignettes • Branded ID’s and Billboards

  19. UFC on FUEL TV Schedule – No Fight Week

  20. UFC on FUEL TV Schedule – Fight Week

  21. Next Steps • Continue to Aggressively Pitch UFC Packages to Incumbents and Targets • Live Fight Packages • TUF • UFC on FUEL TV • Explore Multi-Year Partnerships • Break New Categories • Joint Calls with UFC Sales Team • Let’s close cross platform deals and leverage the brand and marketing powers of FOX SPORTS and the UFC • Be FOCUSED, AGGRESSIVE and PASSIONATE • UFC is the next hot property that the market wants to talk about

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