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Promo Deck

Promo Deck. Fall 2013. TOC. Summer Entrepreneur September / October Q1 – Tax / Estate Planning Marketing / Social Media. Summer Entrepreneur. Summer vacations are a time when we think about starting a business of our own. All titles geared towards female audience Retail of $21.95-$23.95

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Promo Deck

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  1. Promo Deck Fall 2013

  2. TOC • Summer Entrepreneur • September / October • Q1 – Tax / Estate Planning • Marketing / Social Media

  3. Summer Entrepreneur • Summer vacations are a time when we think about starting a business of our own. • All titles geared towards female audience • Retail of $21.95-$23.95 • Start & Run a Real Home Based Business • Start & Run a Personal History Business • Start & Run a Home-Based Food Business • Start & Run a Gift Basket Business • Entrepreneurial Mom’s Guide to Running Your Own Business

  4. September - October • Post back to school • Elder Care • All can be placed in counter displays After back to School • Study Smarter Not Harder $21.95 Elder Care • Protect Your Elderly Parents $23.95 • Caregiver’s Guide $17.95 • Supporting Parents With Alzheimer’s $19.95 • Making the Right Move $14.95

  5. Tax Time – January - April • Tax time is a time to get your affairs in order • Divorce hits it’s it peak in Q1 • Titles can be pre-packed in counter units or clip strips • Key topics (complete list follows) • Wills • Estate Planning • Personal Finance / Tax Planning • Divorce

  6. The Market Size • A recent survey of Canadian adults revealed that more than half of them (57%) do not have a Will, including a shocking 92% of adults under age 35 and 44% of baby boomers (ages 45-64). • The survey also found that men and women have different reasons for not creating a Legal Will. More than one-third of men feel they simply don’t need a Will (39%) whereas one in four women blame cost (26%) as the primary reason they do not have a Will. • Regardless of the reason, Canadians with children, property and assets need a basic legal Will in place.

  7. Traffic Drivers • Local and national publicity outreach with major dailies and weeklies, legal journals, trade publications, legal blogs/websites and associations. • Secure regular broadcast (TV/Radio) placements for our Wills experts and regular contributor opportunities in major national dailies such as G&M, TorStar, Global, CTV. • Social media marketing and promotions via Facebook, Twitter, YouTube; pursue author Twitter/Facebook and blog cross-promotional opportunities • Outreach to national chains' online communities – audience engagement and inclusion of the chain's social media outreach efforts

  8. Social Media • Social media driven campaigns by chain

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