1 / 23

Education and Outreach Campaign: Website & Preliminary Creative Concepts

Education and Outreach Campaign: Website & Preliminary Creative Concepts. Logo Design. Website ( ChooseHealthDE.com ). Creative Concept: Health i nsurance for all. Print ad. Billboard. Information card. Front. Back. Media Plan. Mass media campaign: Begins on August 19. Television.

luisa
Download Presentation

Education and Outreach Campaign: Website & Preliminary Creative Concepts

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Education and Outreach Campaign:Website & Preliminary Creative Concepts

  2. Logo Design

  3. Website (ChooseHealthDE.com)

  4. Creative Concept: Health insurance for all.

  5. Print ad

  6. Billboard

  7. Information card Front Back

  8. Media Plan

  9. Mass media campaign: Begins on August 19

  10. Television Comcast Cable: All Delaware Zones Primary Demos: Adults 18-24 and Adults 25-49 Networks include: A&E, AMC, CNN, DISC, MTV, BET, ESPN, MSNBC,TRU Network: WBOC and EBOC (CBS and FOX affiliates in Southern Delaware) WMDT (ABC affiliate)

  11. Radio Stations statewide including: StationFormat WJBR-FMAdult Cont. WSTW-FMCHR WDEL-AMNews/Talk WXCY-FMCountry WDSD-FMCountry WJKS-FMUrban

  12. Radio Stations statewide including: StationFormat WAFL-FMAdult Hits WNCL-FMOldies WQHQ-FMAdult Contemporary WXDE-FMNews/Talk WWFG-FMCountry

  13. Out of Home • Rotary Billboards • Bulletins • Posters • Transit • Bar Coasters • Cash Jackets

  14. Non-Traditional 2’x 5’ Vinyl banner stands with “Take One” brochure holder Distribution 50 Barber Shops and Hair Salons 29 Independent Grocers/Markets 21 Walk-In/Immediate Care Clinics

  15. Print News Journal News Journal Sticky Note Delaware State News Dover Post/Middletown Transcript Sussex County Post Seaford/Laurel Stars Cape Gazette Milford Chronicle/Harrington Journal Smyrna Clayton Sun Times Out & About Spark Weekly

  16. Spanish Language Media Radio WUS-AM (La Exitosa 930) WJWL-AM (Maxima 900) Print El Tiempo Hoy en Delaware Pueblo de Dios en March Delaware Hispano

  17. Digital Media Delaware Online • Display Ads Pandora • Commercial • Audio • Display Ads Goodway Group (Ad Network) • Video (pre-roll and in-stream) • Display Ads Mobile Fuse • In-app video • Ads • Targets tablet and handheld devices Google Search Video Display Bing Search Facebook PPC Ads YouTube Pre-roll, Companion Ads Everyday Health Display Ads Video

  18. Evaluation and Reporting

More Related