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Parliamentary Indaba: Diversity and Transformation in the Media Presented by Oupa Mopaki. MICT SETA 22 September 2011. CONTENTS. Overview of the South African Media Industry Changes since 1994 Ownership Structure Control Structure Management Structure: Language of the media
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Parliamentary Indaba:Diversity and Transformation in the MediaPresented by Oupa Mopaki MICT SETA 22 September 2011
CONTENTS Overview of the South African Media Industry Changes since 1994 Ownership Structure Control Structure Management Structure: Language of the media Viewership / Listenership Broadcasting Universal Access to new Media Capacity Building Strategies and Programmes / Skills Development Employment Equity Approach to Gender Challenges in the Media Identifying barriers to entry and proposals for enhancing media diversity Proposals for enhancing media transformation Views on the ICT Charter Conclusion
OWNERSHIP STRUCTURE: BROADCASTING Public Ownership SABC- content generation Sentech- signal distribution Private Ownership (Main players) Multichoice- Content generation E-TV – content generation Primedia Broadcasting – content generation Kagiso Media – content generation Orbicom- signal distribution
CONTROL STRUCTURE: BROADCASTING Public • SABC- DoC Minister and Board, • Sentech-DoC Minister and Board Private • Multichoice- • E-TV – • Primedia Broadcasting – • Kagiso Media – • Orbicom- Regulatory Framework • Electronic and Communications Act, 2005 (as amended) • ICASA Act • Broadcasting Act
MANAGEMENT STUCTURE: BROADCASTING Public • SABC- • Representative Board • Representative Management Team • Sentech- • Representative Board • Representative Management Team Private • Based on the WSP/ATR submissions made in the past five years, there is some progress made regarding issues of transformation, though there is still room for improvement.
OWNERSHIP STRUCTURE: NEW MEDIA Public Ownership - Telkom (8-ta) Private Ownership Main Players: • Vodacom • Cell-C • MTN • IS, Altech, etc.
MANAGEMENT STRUCTURE: NEW MEDIA Telkom: • Representative Board • Representative Management Team Main Players: • Vodacom • Cell-C • MTN • IS, Altech, etc. Based on the WSP/ATR submissions made in the past five years, there is some progress made regarding issues of transformation, though there is still room for improvement.
LANGUAGE OF THE MEDIA Public • Covers the eleven official languages Private • English and Afrikaans
VIEWERSHIP / LISTENERSHIP- BROADCASTING • There are 11.1 million TV households in South Africa. • The SABC has 3 terrestrial television channels (SABC1, 2 and 3) with total viewership accounting for 69.3% of the total television audience • E.tv is the only privately owned free-to-air commercial terrestrial television station with audience of 18.1 million, representing 22.3% of the viewing audience • MultiChoice owns M-Net (Pty) Ltd which broadcasts terrestrially an M-Net premium channel and the Community Services Network (CSN) which targets special interest communities and Sports; and the digital satellite bouquet on DStv.
Capacity Building Strategies and Programmes / Skills development
EMPLOYMENT EQUITY • Promote: • Equal opportunity for the Historically Disadvantaged Individuals, • Fair treatment in employment, • Through: • Elimination of unfair discrimination, • Implementation of affirmative action measures, • Redressing the disadvantages in employment experienced by designated groups, • Ensuring equitable representation in all occupational categories and levels in the workforce.
APPROACH TO GENDER CHALLENGES IN MEDIA • Ensure that the equity targets: 85% Black, 54% women and 4% people with disabilities are addressed. • Ensure that the MICT SETA is aligned to the MDDA Act and the BBBBEE Act in relation to increasing economic activities, infrastructure and skills development.
BARRIERS TO ENTRY • Perceived lack of skills with regard to designated groups; • Inadequate funding for new ventures; • Inadequate enforcement and monitoring of the Employment Equity initiatives;
PROPOSALS FOR ENHANCING MEDIA DIVERSITY • Improve research capabilities; • Workplace skills planning and linkages with Employment Equity provisions; • Workplace skills implementation and monitoring to improve credibility of the system; • Sanctions for non-performance; • Workplace skills evaluation to measure impact of skills development in terms of promoting transformation; • Opportunities for further funding.
ICT CHARTER IMPERATIVES • To address issues such as employment equity, skills development and socio-economic development; • To support the objectives of the BBBEE Act and to promote its effective implementation in the ICT Sector; • To bridge the “digital divide” by actively promoting access to ICTs; stimulate and support growth in the ICT Sector; • To advance economic and social transformation in the ICT Sector; • To contribute towards the reduction of unemployment and poverty alleviation; • To support skills development and training initiatives; • To foster equity and address the legitimate economic aspiration of all South Africans; and • To provide an enabling environment conducive to transparency, fairness, and consistency when adjudicating on matters related to BEE in the ICT Sector
CONCLUSION:Data analysis In view of empirical data and other recent information that were reviewed, the indication in terms of transformation in the Broadcasting and New Media is that: • There is a disjoint between skills development and employment equity initiatives in workplaces; • There is inadequate enforcement of the provisions of the Employment Equity Act by the Department of Labour; • BBBEE not making sufficient impact, particularly on control and management ; The MICT Sector Skills Plan (2011) asserts that broadcasting entities are fairly transformed and diversified, this is confirmed in the MDDA’s Trends of Ownership and Control of Media in South Africa. The biggest local barriers to entry is lack of finance for new ventures. Training in research, funding models, setting up Joint Ventures and Consortiums are required to offset the effects of these barriers.