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CYSS C.A.R.E. Campaign- Creative Brief

CYSS C.A.R.E. Campaign- Creative Brief . Theme Army Child Development Centers are Committed , Accredited , Resilient and Entrusted (C.A.R.E.) to take care of your children. Creative materials:. Objective

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CYSS C.A.R.E. Campaign- Creative Brief

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  1. CYSS C.A.R.E. Campaign- Creative Brief • Theme • Army Child Development Centers are Committed, Accredited, Resilient and Entrusted (C.A.R.E.) to take care of your children. Creative materials: • Objective • To assure parents and the installation community that Army CDCs are safe, secure, and provide quality child care with appropriately vetted staff and a zero tolerance for inappropriate behavior . • KeyMessage (to customers) • Army Child Development Centers are committed to ensuring the highest quality of care for our men and women in uniform. Poster/ print materials • Target Audiences • -Parents • -CYSS Caregivers-All members of Army Communities : Soldiers, Families, Retirees, Civilians • Engagement Opportunities • -C.A.R.E. print materials should be placed at all Child Development Centers • -Place media and multimedia products to enhance garrison efforts in promoting local-level event s • -Engage social media messaging –available via MWR Brand Central Timeframe: START July 2013 • Display Creative materials • Army Child Development Centers • Family and MWR activities • High traffic facilities on post (AAFES/Commissary) if possible POC Information: Andrea Latimore Ganesa Robinson Andrea.r.latimore.naf@mail.mil; (210) 466-1762 ganesa.r.robinson.naf@mail.mil; (210) 466-1186 IMCOM G-9, Family and MWR – Marketing Division IMCOM Public Affairs END July 2014

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