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Creative brief

Creative brief. Draft – Jeito repositioning. Brief: business. Brief: business (2). Brief: creative. Brief: target. Brief: target (2). Brief: execution (1/2). Brief: execution (2/2). Two positioning platform have been designed. Each is a potential winning platform for the brand

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Creative brief

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  1. Creative brief Draft – Jeito repositioning

  2. Brief: business

  3. Brief: business (2)

  4. Brief: creative

  5. Brief: target

  6. Brief: target (2)

  7. Brief: execution (1/2)

  8. Brief: execution (2/2)

  9. Two positioning platform have been designed. • Each is a potential winning platform for the brand • Both platform should be executed • A quantitative pretest will help determine the one with the highest potential

  10. Positioning #1: BemEstar Promise Insight Jeito condoms are the only condoms that never let you down – they are your natural companions that will allow you to enjoy sex 100% with zero worries I really don’t want to worry about the things I’m doing often Self Belief Unpretentious Warm Achievement Jeito me completa Natural Loyal • Jeito condoms are made of natural rubber and are water lubricated – easy to put on, no allergies • Jeito condoms are triple tested – no risk of breaking • Jeito condoms come in all variants you need – for all your moods and all your partners • Jeitocondoms fit me perfectly • I feel well as I know that I am 100% safe / with no risk of rashes or allergies • With Jeito, I can be myself – and enjoy sex my way Familiar Personality/Values Benefits RTB's Is Isn’t Sensual A category definer Protective Porn A local brand On a mission

  11. BemEstar– mood board

  12. Positioning #2: PrazerDela Promise Insight Since sex should always be shared, Jeito is made for both partner’s pleasure When I make love, I want my partner to enjoy it as much as I do Self Belief Sensual Not serious For our pleasure Attractive Balanced Jeito condoms are specially designed to fit perfectly the man and are slightly pearled for more sensations Its water-based lube is specially conceived for both comfort and increased sensations The new fun range explore more fantasies for both partners • Makes me feel a good • / better lover • Helps my self esteem • Helps me impress her • Ela satisfeita, eu sinto-me realizado In control Personality/Values Benefits RTB's Is Isn’t Sensual An enhancer A partner Porn A medicine A tool

  13. Prazerdela – mood board

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