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MARKET CONTEXT

Integrating Business Skills into Ecotourism operations. MARKET CONTEXT. TOURISM IN EAST AFRICA (KENYA, TANZANIA & RWANDA). By Thomas Iten, Managing Director, Private Safaris (E.A.) Ltd. Why East Africa?.

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MARKET CONTEXT

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  1. Integrating Business Skills into Ecotourism operations MARKET CONTEXT TOURISM IN EAST AFRICA (KENYA, TANZANIA & RWANDA) By Thomas Iten, Managing Director, Private Safaris (E.A.) Ltd.

  2. Why East Africa? • Major Airlines into Nairobi: Dar-es-salaam, & Kigali. (Swiss Airlines, Kenya Airways, KLM, Virgin Atlantic, British Airways) • Good Network of domestic airports and airstrips • GMT +0300 • Friendly people • Situated Along the Equator (Tropical). • Diverse Cultures • Rich natural resources

  3. Accessibility Served by major airlines (Swiss Airlines, Kenya Airways, KLM, Virgin Atlantic, British Airways) Flying 6 - 7 times a week to Nairobi from destinations such as: Zurich , Heathrow, Amsterdam, Paris, Belgium, Istanbul, Heathrow Frankfurt e.t.c.

  4. East Africa Map

  5. Attractions - Kenya • The Great Rift Valley: Runs 9600Kms from Syria to Mozambique, Several Lakes in Kenya Lake Nakuru, Baringo, Bogoria, Naivasha*… • Central highlands: Mt. Kenya (Extinct volcano), 2nd highest mountain in Africa( 5199m), Aberdare Ranges… • Annual wildebeest migration: A spectacular annual phenomenon of two million wildebeests, zebras and thousands of gazelles move across the endless savannah • Unparalleled Wildlife: Home to the big five • Indian Ocean 536Km Coastline: White sandy beaches from north to South. • Activities: Deep sea diving & fishing, Snorkeling/scuba diving, Marine parks, Dhow sailing, Kite surfing… • Diverse Cultures and Languages - forty indigenous tribes/ ethnic groups • Incredible biodiversity: Wildlife populations and bird species varying from season and region

  6. Attractions - Tanzania • Ngorongoro Crater: Ngorongoro Crater is the largest, unbroken volcanic caldera in the world • Mt. Kilimanjaro: The highest Mountain in Africa, located in Northeast Tanzania, near the Kenya border. Kilimanjaro is an extinct volcano, and is one of the most massive in the world. • Serengeti National Park: The largest park in Tanzania, about 14763 sq km in area • Zanzibar: Exotic white sandy beaches & spice island of the Indian Ocean

  7. Attractions - Rwanda • Mountain Gorilla Tracking - An experience with the gentle giants, our ancestors sharing in their natural habitat, the verdant jungle and misty mountains • Bird Watching - A variety of bird species made possible by the lack of climatic extremes • Rich Culture and History

  8. Tourism contribution to total GDP of Kenya • 15% growth marked in 2010 - 73.68 billion revenue earnings. • It was the best recorded year on arrivals and revenue having surpassed the 2007 record by 4.5% Arrivals UK - 174,051 United States - 107,842 Italy - 87,694 Germany - 63,011 France - 50,039 India - 47,611 China - 28,480 UAE - 14,874

  9. Tourism contribution to total GDP of Tanzania • The tourism sector generates about 17.5% of the country’s gross domestic product (GDP) • It is the second foreign exchange earner after agriculture. • Tanzania earned $1,291.5 million (about Sh1.901trillion) from travel and related activities during the year ending November 2010,

  10. Market Segments • Leisure Travel – Beach holidays, Safari • Meeting & Incentives – business travel, conferences, incentives, team building • Special Interest – ornithology, cultural tours religious groups, sports, nature expeditions, eco tourism • Niche Market – Luxury and exclusivity

  11. Key players Key players of tourism in the region • Tour Operators • Travel Agents • Tourism Associations (KATO)(KAHC) (KTB) (KTF) • Suppliers –Airlines, Hoteliers, Camp and Lodge owners, KWS, Restaurants, Conservancies, Museums

  12. THANK YOU Q & A

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