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This Business Called Learning

This Business Called Learning. Giggle Gum. Advertisement Campaign. ©2004 md sherman person. Giggle Gum. Write and illustrate an advertisement for Giggle Gum Identify three purposes for the advertisement Distinguish appropriate moods to reach the chosen audience

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This Business Called Learning

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  1. This Business Called Learning Giggle Gum Advertisement Campaign ©2004 md sherman person

  2. Giggle Gum • Write and illustrate an advertisement for Giggle Gum • Identify three purposes for the advertisement • Distinguish appropriate moods to reach the chosen audience • Create a suitable campaign for public relations purposes

  3. Written and Illustrated Advertisements • Writing Advertisements: • Follow the rules for writing and grammar • Use expanded vocabulary • Incorporate “catchy” words and phrases • Illustrated Advertisements: • Bright and “catchy” colors • Pictures showing true depictions • Positive images and thoughts

  4. Identify Purposes for the Advertising • Introduce the product to the general public • TV spots • Radio PSA • Printed flyers, brochures, articles • Create a popular and positive image of the company • Family-oriented • Community driven

  5. Appropriate Moods for the Audience • Cheerful • Positive • Inviting • Assertive • Corporate

  6. Create a Suitable PR Campaign • Timeliness • Dissemination of information • Public representatives • After hours contacts • Staffing/Cost

  7. Conclusion: • Types of advertisements • Purpose of advertisement • Audience and mood • Suitable campaign

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