American College Application Campaign Joe Watts Senior Fellow American Council on Education

1. American College Application Campaign Joe Watts Senior Fellow American Council on Education Iowa September 19,2012 Source: The Southern Regional Education Board

2. Overview History Defining the Problem A Part of the Solution Results

3. History • Started in North Carolina 2004 • Expanded to Ga., Tn, SC. and WV • SREB states • Increased Demand from States • Funding and ACE home 2011 for ACAC

4. Define the Problem National and Local Issues

5. Educational Level of American Adults Source: The National Center For Public Policy and Higher Education, Measuring Up 2008

6. Lumina Foundation, A Stronger Nation through Higher Education, March 2012

7. Projections of High School Graduates(U.S. Public Schools by Race/Ethnicity) Source: Western Interstate Commission for Higher Education, March 2008

8. Demographic Shifts in Iowa

9. IOWA Public and Nonpublic High School Graduates 1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected) Source: Western Interstate Commission for Higher Education, March 2008

10. IOWA American Indian/Alaskan Native Public High School Graduates 1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected) Source: Western Interstate Commission for Higher Education, March 2008

11. IOWA Asian/Pacific Islander Public High School Graduates 1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected) Source: Western Interstate Commission for Higher Education, March 2008

12. IOWA Black/Non-Hispanic Public High School Graduates 1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected) Source: Western Interstate Commission for Higher Education, March 2008

13. IOWA Hispanic Public High School Graduates 1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected) Source: Western Interstate Commission for Higher Education, March 2008

14. IOWA White/Non-Hispanic Public High School Graduates 1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected) Source: Western Interstate Commission for Higher Education, March 2008

15. IOWAPublic and Nonpublic High School Graduates2005-06 through 2021-22 (projected) Source: Western Interstate Commission for Higher Education, March 2008

16. Lumina Foundation, A Stronger Nation through Higher Education, March 2012

17. Source: Mortenson, Postsecondary Education Opportunity, Nov. 7, 2010

18. Lumina Foundation, A Stronger Nation through Higher Education, March 2012

19. The Problem - Lumina Foundation for Education How do we reach the goal of “…increasing the proportion of Americans with high quality degrees and credentials to 60% by the year 2025,” once again making the U.S. the world leader with more workers with higher education degrees than any other country?

20. One Potential Solution “American College Application Campaign” Iowa

21. Preparing Students for College College Access A’s: Academic preparation Aspirations Awareness Affordability Application

22. Application Fundamental piece of the plan Culmination of deliberate planning process Streamline and Simplify Importance of Sequence • Admission • Scholarships • Financial Aid

23. College Application Week The Basics: • Focuses on first-generation students • Occurs in mid-November • Takes place during the school day • Costs are low – volunteers • Requires collaboration (K-12/HE) • Utilizes existing networks and infrastructure • Builds “College Going Culture/Expectation”

24. Results

25. Results(North Carolina – 2008)

26. Results (North Carolina – 2009)

27. Results (North Carolina – 2010)

28. 2008 Applicant Statistics 20,000 students submitted 41,915 applications Data on 17,000 could be sent through the National Student Clearinghouse 79% matriculated in Fall 2009 Additional Fact: For the last 10 years, the college participation rate of the lowest-income quartile of students in North Carolina has increased every year.

29. Participating States Fall 2011 • North Carolina • South Carolina • Tennessee • West Virginia Colorado Georgia Kentucky Michigan Minnesota

30. New States 2012 • Montana • Oklahoma • Oregon • Rhode island • Virginia • Washington • DC Arizona Delaware Florida Hawaii Illinois Iowa Massachusetts

31. National College Application Week Steering Committee James Applegate Lumina Foundation for Education Molly Corbett Broad American Council on Education Greg Darnieder United States Department of Education Kati Haycock The Education Trust Bobby Kanoy American Council on Education Martha Kanter United States Department of Education Paul Lingenfelter State Higher Education Executive Officers Dane Linn College Board Eduardo Ochoa United States Department of Education Sheri Ranis Lumina Foundation for Education Roberto Rodriguez White House Domestic Policy Council Zakiya Smith White House Domestic Policy Council Gene Wilhoit Council of Chief State School Officers

32. Current and Future Resources • www.sreb.org; www.collegeaccessmarketing.com/goalliance/ www.cfnc.org/home/sc/dr/college_app_week.js • High School Coordinator Training Manual • Technical Assistance from American Council on Education: • Bobby Kanoy – bkanoy@acenet.edu or (919) 489-4852 • Joe Watts – jwatts@acenet.edu or (336) 407-5819 • Joni Petschauer – jpetschauer@acenet.edu or (252) 241-5593

34. Questions?

35. Information/Materials/Support Site Coordinator Manual Student Preparation Marketing Volunteers

37. Preparing Students for College College Access A’s: Academic preparation Aspirations Awareness Affordability Application