EAST FIELD VENTURES presented by Shibu Kizhakevilayil, President

1. EAST FIELD VENTURESpresented by Shibu Kizhakevilayil, President 4390, US. Rt.1, Suite 230, Princeton, New Jersey 08540 609-865-4316 www.eastfieldventures.com

2. Table of Contents East Field Ventures – 1 Table of Contents – 2 Objectives – 3 Why UK – 4 Go Green Revolution – 5 Olympics 2012 going green – 6 Inputs on Green Olympics 2012 – 7 Plastic – A Major threat to Environment – 8 Statistics on Plastic Usage - 9 Kerala – God’s Own Country – 10 Coconut Tree – The tree of Life – 11 Coconut Shells – 12 Coconut Shell Products – 13, 14 Coconut Shell Handicrafts – 15, 16 Other Coconut Based Products - 17 Our Current Ventures – 18 Support from UK Trade and Investment – 19

3. Objectives To reduce the carbon footprint and to promote a green product wherein it will create global awareness on green initiatives. This will create ample job opportunities in UK. It will add value and credibility to the countries like UK, supporting Green Products.

4. Why UK? Olympics is viewed by 2 billion people around the world. Showcasing the green product in this great event will create a lot of interest from athletes, officials and people from other countries visiting this event in UK. It will be the right time in UK to campaign and to create awareness of our offering to public and visitors.

5. Go Green Revolution The world is moving into a new era, the Go Green Revolution. Everyone, not only environmental activists, has to go green because of the earth's current global warming and rising seas. Environmental changes are not only damaging to our economy, but are now to the point of threatening human life itself. So for a healthy life & healthy environment, lets Go Green. The Go Green Revolution and converting to an environmentally friendly industry is no longer a choice.  It is our reality and it's coming to us very fast.

6. Olympics 2012 going green The organizers of the London 2012 Olympics want the games to be “the greenest in history”. The attempt is done to reduce carbon emissions, by 50%. The Olympic village will use 20% less water than average. It also said about 90% of the demolition materials will be reused or recycled and at least 20% of materials used in permanent venues and residential areas would be recycled. It will also emphasize on reducing the use of plastic foods. The London 2012 is trying to become a cutting edge example of sustainability.

7. Inputs on Green Olympics 2012 Olympic Delivery Authority chief executive David Higgins said: “Ensuring a sustainable approach to building the Games will help ensure London 2012 is remembered not only as two weeks of fantastic sporting action, but also as the greenest games to date.” Chairman of the London 2012 organizing committee Lord Coe said London was trying to produce a better example of green and sustainable Games than the much-praised Sydney 2000 Games. Tony Blair welcomed the strategy, telling that “London will use sustainable building methods, renewable energy and low-emission transport, all with the purpose of reducing the carbon footprint.” East Field ventures would like to whole-heartedly support the London Green Olympics 2012 by introducing eco friendly coconut shell based household products, which will avoid plastic items to a great extend. Thus it will reduce plastic consumption.

8. Plastics often leech component chemicals, including hazardous chemicals, through common temperature changes. Plastics are durable materials. Thus, they are hard to eliminate once used and create tremendous waste. Plastics take up a lot of space in landfills and create air pollution when incinerated. Plastic is made from petroleum and the refining process puts a lot of toxins into the earth's atmosphere. Therefore plastic is harmful to the environment. It takes 100 years to biodegrade, and if plastics are thrown or left anywhere, it could get to animals and harm them. Plastic – A Major threat to Environment

9. Statistics on Plastic Usage Each year, we consume an estimated 500 billion to 1 trillion plastic bags worldwide. That comes out to over one million per minute. Billions end up as litter each year. According to the EPA, over 380 billion plastic bags, sacks and wraps are consumed in the U.S. each year. Americans alone discarded more than 3.3 million tons of low- and high-density polyethylene bags, sacks, and wraps in 2000 (EPA). The U.S. goes through 100 billion plastic shopping bags annually.

10. Kerala – God’s Own Country Kerala is a beautiful state in South India. An equable climate, serene beaches, beautiful backwaters, hill stations and exotic wildlife are its major attractions. Classical art forms, colorful festivals, attractive handicrafts, exotic cuisine are some of its cultural marvels. Ayurveda, the ancient Indian system of medicine and Panchakarma have also helped Kerala to gain a pan-global reputation as a worth-visit destination. Land of Beauty

11. Coconut Tree – The tree of Life The view of Green Coconut trees are an important attraction of Kerala. The Coconut Tree is known to have many uses, from its roots to tips (leaves), from culinary to non-culinary . Coconut roots, Trunks, Branches, Leaves, Fruits, Meat, Water, Milk, Oil, Apical Bud, Inflorescence, Husk, Shell etc are used for various purposes. In India, the coconut has religious connotations; it is described as the fruit of aspiration and a coconut is offered to the gods and cut at the start of many new projects.

12. Coconut Shells The endocarp or shell is the hardest part of the coconut. In India, coconut shells are widely used for the manufacture of various household items. Coconut shell craft is one of the traditional handicrafts of the Kerala artisans. Of all the materials used for carving, coconut shells the hardest medium. Consequently, high degree of skill is required for carving coconut shell items. Image of a Coconut Shell

13. Coconut Shell Products Ice cream Cups, Tea Cups with jar, Ladles

14. Coconut Shell Products Beer Bowls, Soup Bowls, Knife & Fork set, Tissue Holder

15. Coconut Shell Handicrafts Pickle Jars, Bangles, Finger Bowl, Ash Tray, Agarbathi Stand, Soap Box

16. Coconut Shell Handicrafts Tooth Brush Stand, Candles, Necklace, Pen Stand, Multipurpose Jar, Bowl with Lid

17. Other Coconut Based Products Coconut Oil (This is widely used for cooking purpose. The health benefits of the oil include maintaining cholesterol levels). Desiccated Coconut Coconut Cream Coconut Milk Coconut Milk Powder Tender Coconut Water (Excellent tonic for Old & Sick) Coconut chocolates Coconut cakes Coconut Toddy Coconut Wood Products

18. Support from UK Trade & Investment UK Trade supports Green Olympics with the aim of combating climate change, reducing waste, enhancing bio-diversity, promoting inclusion, and improving healthy living. Endorsement from U.K Govt/Olympic committee to promote green products

19. Our Current Ventures Information Technology eContent Managers, USA Inc., USA (www.ecmusainc.com) Eternity Systems Inc., USA (www.eternitysystems.com) Automotive Executive Coach Builders, Chennai, India (www.executivecoachbuilder.com) Health Care BPO eZe Care LLC, USA (www.ezecare.com) Old Ventures eZe Systems Inc. USA (Sold to Software International Inc) (www.ezesystems.com) ECMTEK Inc., USA (Sold to Mascon Global) (www.mgl.com)

20. THANK YOU “Go Green Save Green”