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LG LED Lighting

LG LED Lighting . Global Market Review. Industry Overview. Unit : USD Billion. Unit : USD Billion. LED Lighting Penetration Forecast. LED Bulb Market Size & Growth. 98. 18. CAGR 2011~15. CAGR 2010~13. 95. 90. 85. 5%. 13. 68%. 81. B2C (Retrofit Lamp). 6 (33%). 47. 117%. 56.

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LG LED Lighting

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  1. LG LED Lighting

  2. Global Market Review Industry Overview Unit : USD Billion Unit : USD Billion LED Lighting Penetration Forecast LED Bulb Market Size & Growth 98 18 CAGR2011~15 CAGR2010~13 95 90 85 5% 13 68% 81 B2C(Retrofit Lamp) 6(33%) 47 117% 56 35 10% 7 63 Major B2B(Office/Industrial/ Commercial/Residential) 80% 69 6(35%) 71 GeneralLighting 15 4 43 22 51 1 50% 39 11 6(32%) Other B2B(Art. Etc.) 40% 54 27 34 16 LEDLighting 22 10 2015 2013 ‘11 2011 2010 ‘12 ‘14 ‘12 ‘13 The lighting market will be reorganized around LED lighting

  3. LED Penetration Industry Overview Despite LED advantages the market has not been growing very rapidly to this point… primarily due to high transition cost. LED Lighting Penetration Forecast Bulb Price Comparison (Unit: $B) (800lm equivalents) 77 $30-$40 $1 $3~5 73 70 66 ? General Lighting 71 69 67 64 LED Lighting 6 LED 4 3 2 Incandescent CFL 2007 2008 2009 2010 2011(e)

  4. LED Demand Curve Industry Overview Global Market Forecast $60 $60B Retail Price Trend Line $50 $50B LED Bulb Price Trend $40 $40B $30 $30B 51 39 $20 $20B 27 16 $10 $10B 10 6 4 '09 ‘11 ‘13 ‘15

  5. #4 Breakaway Brand Brand and Objective • “Breakaway Brands” survey looked at brands that have exhibited sustained, quantifiable increases in brand strength over a three-year period. • LG ranked #4 out of 2500 brands evaluated! • ClifBar • Facebook • BlackBerry • LG • Nintendo • Google • Apple • iPod • Kraft Foods • Disney

  6. Business Unit Investments Brand and Objective • Since 2005, LG has spent over a $500M in brand building activity • In 2011, LG will spend more than $150M on activities which will result in over 2.5 Billion brand impressions with consumers.

  7. Air Conditioning & Energy Solution Company Brand and Objective Green Energy Smart HVAC Solar Energy Lighting Air Conditioning Residential Commercial Heavy Commercial Heating Ventilation Integrated Control Systems Home Solutions Hotel Solutions Business Solutions

  8. Vertical Integration Brand and Objective LG’s LED Lighting Value Chain Coverage Upstream Downstream Midstream Module Engine Fixture Wafer Service Package System Chip • Global leader in Production Capacity - 1.8B units/month • First company to use 6” wafer production • Chip-on-board Innovation • Thermal Dissipation Innovation • Global leader in Consumer Electronics • Global SCM and service capability • Rigorous quality control and assurance • Winning celebrated design awards

  9. LG Technology Leadership Brand and Objective Economies of scale and leading technological innovations enable cost reduction and product quality improvement World’s First Chip-On-Board (COB)in Mass Production Technology Leadershipin Heat Dissipation World’s First 6” Waferin Mass Production • 100mm (4”) → 150mm (6”) = 2x Increase in Die per Wafer • Eliminate Lead Frame materials • on process • Save material & manufacturing • costs • Guarantee durability (Minimal heat resistance) • Integrated design of fixture / • circuit / materials • Save manufacturing costs by 40 ~ 50% (Compared with 2 inch wafer)

  10. LG Investment Brand and Objective MOCVD 1) for Epi Wafer Chip Process Package / Array Excess of $1B Investment in LED 1) MOCVD: Metal-Organic Chemical Vapour Deposition Top Players’ Capacity Comparison “Green Energy Solutions such as LED Lighting and Solar Energy are LG’s next growth engine for the future” Chairman of LG (2010) LG 1.8 Nichia 1.3 Epistar 0.8 Cree 0.1 Monthly Capacity(Billion Chips)

  11. LG 3rd Party Survey Results Brand and Objective

  12. Energy Star Schedule Line Review Requests

  13. Energy Management Solutions

  14. Overview Energy Management Solutions LGE is determined to provide Total Energy Lifecycle Management Solutions for Homes, Commercial Buildings, and various Vertical Markets. Total Energy Lifecycle Management Home Solution • Energy Generation • Energy Transmission • Energy Storage • Energy Management Energy Management Solutions Other Vertical Solutions Commercial BuildingSolution

  15. Home Solution Energy Management Solutions Energy Cloud Service HAN (Home Area Network) Social Media SmartThermostat Internet Solar Cell High Efficiency Air-conditioner Smart Meter Wireless Smart Gateway Remote Mobile / Web Access Switch & Sensor LED Lighting Energy Storage Web-browser IHD1) Smart Appliances EV Charging Smart TV Mobile Pad Smart Plug & Power Strip Home Energy Lifecycle (Generation, Consumption, Storage) Management

  16. Commercial Building Solution Energy Management Solutions Renewable Controls Energy Management Solution • PV, Wind Power • Energy Visualization • Tracking, Saving potential • Usage Optimization Lighting Controls Integrated Controls S/W & H/W • Hybrid Control (Wired / Wireless) • LED Lighting • PLS (Plasma Lighting System) • - Switch, Sensor • - Server & Integrated Control S/W • DDC (Digital Direct Controller) Power Management HVAC Controls • - Chiller / Boiler • AHU / CAC / PUMP • Valves / Sensors Security, Safety, Parking • CCTV • X-ray scan • Parking Control Reference (LG HQ)

  17. LG Headquarters Energy Management Solutions Lighting Control Touch Panel Lighting System Installed Energy Savings* Saving by LED Lighting LG HQ Building 37% Saving byLighting Control Total Energy Solution (HVAC, BMS, Lighting) are being implemented in LG HQ Building 16% • Large LED Lighting Implementation- Flat lighting 15,000 units /Down Light 3,500 units • 1st Wireless Lighting Control implementation- Auto-dimming system with daylight-sensors ~52% Energy Saving Before After * Based on initial estimate. May need to be revised depending on the final site configuration

  18. Retail Store Solution Energy Management Solutions Central Management & Service Network Renewable Control • Energy Monitoring • Energy Target Management • Before Service Solar Cell, Wind Power - Monitoring, Control Service Center GEMS Server Farm Retail Chain HQ LED Lighting Control Internet GEMS Gateway Hybrid (Wireless, Wired) Control - Monitoring and Control Appliances Smart A/C and Refrigerator Energy Manager • Energy Monitoring • Service, Maintenance • Smart and energy efficient products Total Consumption Lighting Consumption HVAC / Lighting Control POS Other Appliances Customized solution for retail chain stores with maintenance convenience and energy cost saving

  19. Appendix

  20. LED Lighting Direction From volume mover to design-added and customized solution provider Retrofit & Basic Luminaires 2011-12 Design, Variation & Control 2012-13 Functional, Segmental & Customized 2013-15 New Function & Application Expansion Design-wearing Retrofit Customized Outdoor/High Power Luminaires Functional Application Control

  21. Current Lamp Lineup

  22. 2W Candle LED Lamp • Feature • Energy Saving • No Mercury, No Ultraviolet, No Infrared • Certification: UL, cUL, FCC • Specification • Luminous Flux 60lm • Wattage 2W • CCT 3000K • CRI 80 • Lifetime 40,000 hrs • Base E12 • Availability • Currently Available Three-Year Limited Warranty cUL Listed, FCC and RoHS Compliant Photometric Testing Consistent with IES LM-79 Features and specifications may differ from actual product

  23. 7.5W A19 LED Bulb • Feature • Energy Saving • No Mercury, No Ultraviolet, No Infrared • Certification: UL, cUL, FCC • Specification • Luminous Flux 450lm / 485lm • Wattage 7.5W • CCT 2700 / 3000K • CRI 81 / 83 • Lifetime 30,000 hrs • Base E26 • Availability • Currently Available Three-Year Limited Warranty cUL Listed, FCC and RoHS Compliant Photometric Testing Consistent with IES LM-79 Features and specifications may differ from actual product

  24. 12.5W A19 LED Bulb • Feature • Energy Saving • No Mercury, No Ultraviolet, No Infrared • Certification: UL, cUL, FCC, • Dimming Control • Specification • Luminous Flux 810lm • Wattage 12.5W • CCT 2700 / 3000K • CRI 80 • Lifetime 25,000 hrs • Base E26 • Availability • Currently Available Three-Year Limited Warranty cUL Listed, FCC and RoHS Compliant Photometric Testing Consistent with IES LM-79 Features and specifications may differ from actual product

  25. 12W Omni A19 LED Bulb Retrofit Lamp • Feature • Omni-directional beam pattern • Energy Saving • No Mercury, No Ultraviolet, No Infrared • Certification: cUL, FCC, LM79 • Dimming Control • Specification • Luminous Flux 810lm / 900lm • Wattage 12W • CCT 3000K / 5000K • CRI 80↑ • Lifetime 40,000 hrs • Base E26 • Availability • Mass Production: November 2011 cUL Listed, FCC and RoHS Compliant Photometric Testing Consistent with IES LM-79 Features and specifications may differ from actual product

  26. 4.4W MR16 • Feature • Energy Saving • No Mercury, No Ultraviolet, No Infrared • Certification: UL, cUL, FCC • Uniform Light Distribution • Specification • Luminous Flux 240lm / 270lm • Wattage 4.4W • CCT 3000 / 5000K • CRI 75 • Lifetime 50,000 hrs • Base GU5.3 • Degree: 36, 60 • Availability • Currently Available Three-Year Limited Warranty cUL Listed, FCC and RoHS Compliant Photometric Testing Consistent with IES LM-79 Features and specifications may differ from actual product

  27. 12W PAR30 • Feature • Energy Saving • No Mercury, No Ultraviolet, No Infrared • Certification: cUL, FCC, LM79 • Uniform Light Distribution • Energy Star certification expected by Apr. 2012 • Specification • Luminous Flux 730lm • Wattage 12W • CCT 3000 / 4000K • CRI 80 • Lifetime 50,000 hrs • Base E26 • Degree 25, 40 • Neck Short / Long • Availability • Currently Available Three-Year Limited Warranty cUL Listed, FCC and RoHS Compliant Photometric Testing Consistent with IES LM-79 Features and specifications may differ from actual product

  28. 15W PAR38 • Feature • Energy Saving • No Mercury, No Ultraviolet, No Infrared • Certification: cUL, FCC, LM79 • Uniform Light Distribution • Energy Star certification expected by May 2012 • Specification • Luminous Flux 930lm • Wattage 15W • CCT 3000 / 4000K • CRI 80 • Lifetime 50,000 hrs • Base E26 • Degree 25, 40 • Availability • Mass Production: Currently Available Three-Year Limited Warranty cUL Listed, FCC and RoHS Compliant Photometric Testing Consistent with IES LM-79 Features and specifications may differ from actual product

  29. Current Fixture Lineup

  30. 2x2 Recessed Troffer • Feature • Energy Saving • No Mercury, No Ultraviolet, No Infrared • Certification: cUL, FCC, LM79 • No noise emission • Long Life Time • Made in Korea • Specification • Luminous Flux 3,450/3,600lm • Wattage 53W • CCT 3500/4000K • CRI 80 • Lifetime 50,000 hrs • Low Glare < UGR19 • Dimming 0-10V Dimming • Availability • Mass Production: Available Now Three-Year Limited Warranty cUL Listed, FCC and RoHS Compliant

  31. Future Lineup

  32. Recessed Troffer Product Proposal 2x4 Troffer • Specification • Luminous Flux 5000lm • Wattage 50W • CCT 3500/4000K • CRI 84 • Lifetime 50000 hrs • Input Voltage 120~277Vac • Dimming 0-10 Dimmer • Availability • Mass Production: October 2012 * Rendering Image, product design can be changed before final sample submission to customers

  33. Retrofit Down Light (4inch) Product Proposal • Feature • 4inch diameter Installation • Energy Saving • No Mercury, No Ultraviolet, No Infrared • Certification: UL, cUL, FCC, Energy Star • Both New Construction and DIY Replacement • Specification • Dimension 4 inch • Luminous Flux 400 lm • Wattage 8 W • CCT 3000/3500K • CRI 80 min • Lifetime 25000 hrs • Input Voltage 120Vac • Connector E26/Connector • Availability • Mass Production: May 2012 * Rendering Image, product design can be changed before final sample submission to customers

  34. Retrofit Down Light (5inch) Product Proposal • Feature • 5inch diameter Installation • Energy Saving • No Mercury, No Ultraviolet, No Infrared • Certification: UL, cUL, FCC, Energy Star • Both New Construction and DIY Replacement • Specification • Dimension 5 inch • Luminous Flux 600lm • Wattage 11 W • CCT 3000/3500K • CRI 80 min • Lifetime 25000 hrs • Input Voltage 120Vac • Connector E26/Connector • Availability • Mass Production: May 2012 * Rendering Image, product design can be changed before final sample submission to customers

  35. Retrofit Down Light (6inch) Product Proposal • Feature • 6inch diameter Installation • Energy Saving • No Mercury, No Ultraviolet, No Infrared • Certification: UL, cUL, FCC, Energy Star • Both New Construction and DIY Replacement • Specification • Dimension 6 inch • Luminous Flux 600lm • Wattage 11 W • CCT 3000/3500K • CRI 80 min • Lifetime 25000 hrs • Input Voltage 120Vac • Connector E26/Connector • Availability • Mass Production: May 2012 * Rendering Image, product design can be changed before final sample submission to customers

  36. Commercial Down Light Product Proposal • Feature • 6inch diameter Installation • Energy Saving • No Mercury, No Ultraviolet, No Infrared • Certification: UL, FCC, LM79 • New Construction • Specification • Luminous Flux 1400lm • Wattage 26W • CCT 2700/3000/3500/ 4000K • CRI 80 • Lifetime 25000 hrs • Input Voltage 120/277Vac • Availability • Mass Production: July 2012 * Hangar Type * LED Light Module * Rendering Image, product design can be changed before final sample submission to customers

  37. Outdoors Light - 30/60W Product Proposal Specification 30W 60W * Rendering Image, product design can be changed before final sample submission to customers * ULcUL version is under development. Availability is to be updated

  38. Outdoors Light - 90/150/210W Product Proposal Specification 90W Street Light 150/210W Street Light * Rendering Image, product design can be changed before final sample submission to customers * ULcUL version is under development. Availability is to be updated

  39. High Bay Light Product Proposal Specification 70W 150/210W * Rendering Image, product design can be changed before final sample submission to customers * 3000/4000K, ULcUL version is under development. Availability is to be updated. ** Products are under development and scheduled to be available in 2H/2012.

  40. Flood Light Product Proposal Specification 70W 150/210W * Rendering Image, product design can be changed before final sample submission to customers *Products are under development and scheduled to be available in 2H/2012.

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