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May 2011 / Frederieke Vermeer, projectmanager Florist Panel

Research results of the “ florist panel” from the Dutch Product Board for Horticulture. Information needs and wants. May 2011 / Frederieke Vermeer, projectmanager Florist Panel. CONTENT OF PRESENTATION Product Board for Horticulture Florist Panel Information needs & wants.

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May 2011 / Frederieke Vermeer, projectmanager Florist Panel

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  1. Research results of the “florist panel” from the Dutch Product Board forHorticulture Informationneeds and wants • May 2011 / Frederieke Vermeer, projectmanager Florist Panel

  2. CONTENT OF PRESENTATION • Product Board for Horticulture • Florist Panel • Information needs & wants

  3. Product Board for Horticulture • Public business organisation • Represent the whole horticulture column; breeder <-> retailer & employers <-> employees • Agreements are legally binding for the entire Dutch horticulture sector • All companies in the Dutch horticulture sector pay toward the collective activities • Aim; strengthening the Dutch horticulture sector

  4. Product Board for Horticulture • Research & finance projects: • Quality, breeding, standardisation, carbon footprint etc. • Legislation • Promotion (Subsidiary companies): • Flower Council of Holland • Market research

  5. Florist Panel • Online dedicated business forum • Netherlands, Germany, France, United Kingdom • +/- 600 members per panel • Every 6 weeks a research invitation (email) • Entirely free to participate, no obligations involved. • Aim; getting better insight in needs and wants of florist so that growers, trading companies and other florists’ organisations can improve their products and services accordingly.

  6. Informationneeds and wants

  7. Trade publications Pleaseindicatewhichinformationyougetfrom the followingtradepublications? Note: multiple choice unless indicated "N / A

  8. Florists’ and other organisations Please indicate what kind of information you get from the followingorganisations? Note: multiple choice unless indicated "N / A

  9. Florists’ organisations Please indicate what kind of information you get from the followingflorists’ organisations? Note: multiple choice unless indicated "N / A

  10. Other information sources Please indicate what kind of information you get from the followinginformationsources? Note: multiple choice unless indicated "N / A

  11. Information need...?! Here is a list of aspects about which you could gather information. Please indicate which statement applies to each one. Note: multiple choice unless indicated "N / A

  12. Preferred information source Please indicate what kind of information you get from the followingflorists’ organisations? Note: multiple choice unless indicated "N / A

  13. Thankyouforyourattention.

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