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Web 2.0 - The Platform for Enabling UC

Web 2.0 - The Platform for Enabling UC. The Web 2.0 Platform - Enables “real-world” unified communications A place to launch software, ready for outside development (APIs), leveraged for different uses than the original design, ready for participation Provides Unparalleled Freedom of Access

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Web 2.0 - The Platform for Enabling UC

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  1. Web 2.0 - The Platform for Enabling UC The Web 2.0 Platform - Enables “real-world” unified communications A place to launch software, ready for outside development (APIs), leveraged for different uses than the original design, ready for participation Provides Unparalleled Freedom of Access Desktop - Windows, Mac or Linux Mobile - downloadable client, browser based Blurring the lines between desktop and web clients Web 2.0 Mash-ups “UC Mash-ups” - easy method for improving communications and collaboration by connecting different applications Architecture of participation where the value of components is based on how connected they are to other systems

  2. UC From the User’s Perspective UC at its best provides communications in context Any device Any location Any time Any application . . . UC - a Capability not a Product Voice Services IM, Presence, etc Applications Social Networks

  3. UC From the Enterprise Perspective Organizations have a huge investment in voice systems whose lifetime is dictated by depreciation schedules So this is not a likely UC upgrade strategy UC has to add value to existing systems – not create another stovepipe This is the big constrainton UC deployments

  4. Getting to UC A Perfect Job for Web 2.0 Mashups Mashups From Wikipedia ". . . a web application that combines data from more than one source into a single integrated experience" ". . . easy, fast integration, frequently done by access to open APIs . . . " "An example - the use of cartographic data from Google Maps to add location information to real-estate data" SalesForce.com Mashup

  5. UC/Web 2.0 Customer Case Study A Fortune 50, global financial services firm Solution Requirements Reduce Communications Costs Collapse voice and data networks to reduce operating expense Virtualize multi-vendor PBXs and UC systems into a cohesive, centrally managed network service Voice and presence become vendor agnostic, web services Increase Sales Effectiveness Embed voice into CRM system to streamline sales process Desktop and Mobile Access Deliver multi-vendor voice and presence in browsers

  6. UC/Web 2.0 Customer Case Study Financial Results Reduced annual telephony costs by 66% Direct operating savings of $12M annually Technology investment paid back within nine months The ROI over the first two years is 200% Cost Savings • Sales Effectiveness Results • Broker starts the day with a set of recommendations • CRM system finds interested clients • Broker clicks to call client • If client answers broker speaks to client • If call goes to voicemail the system automatically leaves a customized voicemail recorded earlier by the broker • Broker’s time is with live clients - not in voicemail Automated Sales Workflow

  7. Why Web 2.0 for UC A Majority of the Architecture is in Place This model, combined with Web 2.0 development technology, is ideal for delivering “UC” capabilities to users Current Web Application Architecture Web 2.0 Builds on the Web Architecture SIP HTTP Web 2.0 REST, AJAX, JSON, . . . HTTP Web 2.0 REST, AJAX, JSON, . . . Application Server Application Server Voice and UC Servers Legacy Applications and Data The web solved the application integration problem through an SOA architectural model

  8. Why Web 2.0 for UC A Majority of the Architecture is in Place Need Web 2.0 APIs into the existing voice infrastructure SIP HTTP REST APIs will give you flexibility, extensibility and control REST - A simple interface that defines how resources are addressed over HTTP without an additional messaging layer such as SOAP PBX/UC vendors may supply them Or you can get UC middleware which provides Web 2.0 APIs across vendors Web 2.0 REST, AJAX, JSON, . . . Application Server Voice and UC Servers

  9. Mobile Devices Why Web 2.0 for UC It Delivers a Ubiquitous, Low Cost UC Experience Windows Desktop Clients Advanced Web Client (Ajax) Ubiquitous Low Cost Apple Desktop Clients Standard Web Client (HTML) Number of Developers Cost of Developers Linux Desktop Clients CTI JAVA Web Web 2.0 makes it easy for web developers to embed UC capabilities into applications

  10. Why Web 2.0 for UC The Innovation is a Continuum Skill Level Java Developer Web Developer Power User Gadgets & Widgets Web 2.0 APIs Google Gadgets and IBM sMash widgets are pre-written HTML and JavaScript objects (AJAX) that make it possible for users to quickly build or customize web applications Components make customization fast, simple and affordable Web Services

  11. Web 2.0 - The Platform for Enabling UC The Web 2.0 Platform - Enables “real-world” unified communications Provides Unparalleled Freedom of Access Desktop - Windows, Mac or Linux Mobile - downloadable client, browser based Blurring the lines between desktop and web clients “UC Mash-ups” - easy method for improving communications and collaboration by connecting different applications Provides an Architecture of participation where the value of components is based on how connected they are to other systems

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