1 / 13

Emerging Markets

Emerging Markets. Chapter 9. Marketing & Economic Development. Economic Level of Country Economic development Rostow’s Stages Traditional Society Preconditions for Take-off Take-off Drive to Maturity Age of High Mass Consumption. Marketing & Economic Development . United Nations

luna
Download Presentation

Emerging Markets

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Emerging Markets Chapter 9

  2. Marketing & Economic Development • Economic Level of Country • Economic development • Rostow’s Stages • Traditional Society • Preconditions for Take-off • Take-off • Drive to Maturity • Age of High Mass Consumption

  3. Marketing & Economic Development • United Nations • More-Developed Countries • Less-Developed Countries • Least-Developed Countries • Newly Industrialized Countries

  4. Factors for Growth • Political stability • Economic & legal reforms • Entrepreneurship • Planning • Outward orientation

  5. Factors for Growth • Factors of Production • Industries Targeted for Growth • Incentives for Saving • Privatization of State-owned Enterprises • Large, Accessible Markets with Low Tariffs

  6. Marketing & Economic Development • Information Technology • Objectives of Industrialization • Infrastructure and Development • Marketing & NIC Growth

  7. Marketing in a Developing Country • Must tailor strategy • Demand • Economic Dualism • India

  8. Developing Countries & Emerging Markets • 75% of economic growth in next 20 years • Big Emerging Markets • Importation of goods

  9. Countries & Emerging Markets • The Americas • Population= 1.5 x US • Population= EU + 100 million • Dictatorships  Democracy • Brazil’s issues • Eastern Europe & Baltic States • Marxist-Socialist  Capitalist • First movers succeeded

  10. Countries & Emerging Markets • Asian-Pacific Rim • “Four Tigers” • ASEAN • China • Fastest growing GNP in the world • WTO & legal issues • Six regions

  11. Countries & Emerging Markets • Hong Kong • British control  Chinese control • Rule of law, predictable taxes, free capital movement, transparent regulations • Taiwan • Problems with China • Interdependence

  12. Countries & Emerging Markets • India • Recently entered world market • Lowering of restrictions • Current problems • Vietnam • Trade agreement with US • South Africa • Advantages • Disadvantages

  13. Strategic Implications for Marketing • Effects of increasing incomes • Income levels and characteristics

More Related