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COMPANY NAME. ADDRESS/LOCATION. COMPANY DESCRIPTION. TELL ME THE TYPE OF COMPANY YOU ARE GOING TO HAVE. RETAIL, SERVICE ORIENTED, PRODUCT MANUFACTURING. GIVE THE LOCATION AND TELL ME WHY IT BENEFITS THE COMPANY TO BE THERE. VISION & MISSION STATEMENT. STATE EACH CLEARLY AND SUCCINTLY.
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COMPANY NAME ADDRESS/LOCATION
COMPANY DESCRIPTION • TELL ME THE TYPE OF COMPANY YOU ARE GOING TO HAVE. RETAIL, SERVICE ORIENTED, PRODUCT MANUFACTURING. GIVE THE LOCATION AND TELL ME WHY IT BENEFITS THE COMPANY TO BE THERE.
VISION & MISSION STATEMENT • STATE EACH CLEARLY AND SUCCINTLY
COMPETITIVE ANALYSIS • DIRECT COMPETITION • INDIRECT COMPETITION • YOUR SUSTAINABLE ADVANTAGE OVER THEM
MARKET ANALYSIS • DEMOGRAPHIC PROFILE OF THE CUSTOMER • PSYCHOGRAPHIC PROFILE • OVERALL PRIMARY MARKET • SECONDAR MARKET
OPERATIONS • KEY PERSONNEL • HOURS OF OPERATION • MANAGEMENT FLOW CHART
MARKETING PLAN • COVERAGE OF PROMOTIONAL MIX THROUGH • RADIO • TV • PRINT • WEB PAGES • COSTS AND FREQUENCY OF ADS