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Company Name

Company Name. Business Plan. Mission Statement. In a succinct sentence or paragraph, state your company’s main goal or long-term mission. Competition. Summarize the competition. Outline your company’s competitive advantage. The Team. List CEO and key management by name.

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Company Name

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  1. Company Name Business Plan

  2. Mission Statement • In a succinct sentence or paragraph, state your company’s main goal or long-term mission.

  3. Competition • Summarize the competition. • Outline your company’s competitive advantage.

  4. The Team • List CEO and key management by name. • Include previous accomplishments to show that these are people with a record of success. • Summarize number of years of experience in this field.

  5. Market Summary • Summarize the current market. • Review information about business environment, market shifts, or major companies in the field that give indications of opportunities for you company.

  6. Opportunities • Identify market problems and opportunities. • List consumer needs and challenges. • Define products and services that will meet those needs and solve those challenges.

  7. Business Concept • Summarize the key technology, concept, or strategy on which your business is based.

  8. Goals and Objectives • List 5-year goals. • List objectives and the means by which you will measure success in meeting them.

  9. Financial Plan • Describe your financial model. • Outline your method for determining pricing.

  10. Resource Requirements • List requirements for the following resources: • Leadership • Sales and marketing personnel • Computers, communications, and other technologies • Investments • Raw materials • Product development • Special services to clients

  11. Risks and Rewards • Outline risks within your business. • List potential problems and challenges. • Describe worst-case scenarios. • Estimate probability of success. • Show expected rewards to the company and its investors.

  12. Key Issues • List short-range issues. • List long-range issues. • State consequences of postponement in resolving issues. • Outline how funding will help resolve issues.

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